Will we be beaming with PRide again soon?

So you know I always mention my open day campaigns – like a broken record! – well, I’m finally writing my first award entry for our September 2015 open day event.

I’m hoping to enter it into the ‘Best Low Budget Campaign’ category at this year’s CIPR PRide awards. We entered this category last year for the previous September open day and we won silver, so hopefully we can pull off a similar, if not better, performance this year – my evaluation report showed a good YOY increase and we substantially beat target, so fingers crossed!

I’ve also been helping out with the Clearing campaign. I’ve been editing some short student videos and also taken some computing related pictures, both are part of our Clearing social media campaign. I can’t believe Clearing is almost here again – it comes round so quickly – like Christmas?! (Yeah, I said the word Christmas in June – shame on me).

Welcome guides
We’re now also at the final stages of the 2016 Welcome guide which goes to print this week and I’ve recently briefed in the Nursing welcome guide – one publication ends another begins.

Over the next couple of weeks I’ll be working on some collateral for our new foundation years, creating some advice emails for our 2017 enquirers, and working my way through the last open day campaigns for this cycle.

On that note, I best get on…
Speak soon,
K

If only I had Carol Vorderman’s maths skills

My head hurts...

You guessed it from the title; I’m still working on my backlog of open day evaluations. I’m over half way through the full enquirers open day report, which covers the June, October, November and December open days. If only I was born with the maths skills of Carol Vorderman, my head would probably be hurting less. We get some great insight from the evaluations though, so it’s of course worth it to enable us move our plans forward and improve with every open day campaign.

What’s scary is that we’re smack bang in the middle of our second round of open days; February, March and April. So whilst evaluating previous open day campaigns, I’m implementing others.

The start of our February open day

The UG February open day was successful with 327 students on campus at Luton and 133 at Bedford. And when you include the parents and friends who accompany the students, that’s a whole lotta people on campus!

I’m in to the second week of the March open day plans now; Google and digital media activity is up and running, emails and postcards are being worked on and social media posts up.
The numbers for the March open day are looking healthy too!

I’m also planning for the May postgraduate open day, with some initial activity taking place ahead of the campaign starting and research and brainstorming of some new initiatives and actions which will hopefully increase the success of our campaign once it’s up and running.

So besides open day activity, I'm forward planning the editorial lists for our advice communications and monthly e-zines to applicants so we can start to plan in videos and content we may need to source before each edition.

And lastly I’m gearing up to start work on the next round of publications; the UCAS convention brochure and other collateral that we feel we may need, the 2016 UCMK prospectus, the 2016 PG prospectus, and the new student guide for September 2015, which will all be starting imminently.

Hopefully next time I blog I’ve got another two evaluations complete (it good to set targets!)

Speak soon,

K