All change, all change on the marketing front

By Sarah Hampton, Marketing Manager

Lots of new friendly faces!

A lot has been happening on the staffing front since my last blog post a few weeks ago. I think I've spent most of my time sat on interview panels lately, but it's great that we'll be welcoming lots of new friendly faces to the Marketing team in the coming weeks.

First up; we've been joined by James Blackburn, a final year BSc (Hons) Advertising and Marketing Communications student from the University. He's joined us for 10 weeks as Temporary Marketing Assistant to help us during a busy time in the recruitment cycle. It's great to have James on board as he's able to provide some valuable student insight to enhance our marketing initiatives.

As I mentioned above, I've been on countless interview panels, with the most recent one being for the recruitment of two brand new and shiny Faculty Marketing Assistants. We've only just appointed and so it's still very early days, but we're really looking forward to being joined by two new recruits. I'm now looking to get out and about into the Faculties in the next few weeks to discuss key priorities and to cement our focus on collaborative working before our new colleagues join us. More on this in early March.

New recruits - coming soon!

And what better way to round of my week, than by sitting on an interview panel once more; this time for our vacant Marketing Assistant position. We'll be meeting a group of fantastic candidates over the next two days, and we're really excited, as the quality of applications has been really high, and so I'm sure we're going to be in for some tough decisions. Hopefully by early April our team will be fully replenished, and so we'll be back up to full speed as we approach what we can only describe as our busiest time of the year, also known as Clearing!

As we come to the end of February, the team is rejoicing as our 2016 publications have now finally made their way to print. We're working with a new printer this year, so we're really keen to see the finished product in early March. But if you can't wait to take a look, then why not have a sneak peak at our Undergraduate 2016 Prospectus and Undergraduate 2016 Mini Guide online - go on, we know you want to!

Checking out the new Gateway building, Bedford

In other news, of the none staffing variety, I was able to spend an afternoon over at the Bedford campus yesterday, and so I took the opportunity to check out the new Gateway building whilst meeting up with colleagues from the Department of Education Studies to discuss short-term and longer-term marketing and recruitment strategies for our PG courses. It was a really productive meeting and it's always a real treat when we're able to step away from our desks for a while and mingle with the wider university. Dave, our Head of Recruitment was there also, and so I was able to get a quick tour around the building, which I have to say looks fantastic. It's always really useful for us to be able to get out and about once in a while to see the new facilities and developments around campus, as it helps us to keep an ear to the ground and get a good feel for what our students experience, which in turn helps the way in which we market and get our messages out.

As I come to the end of this weeks blog post, I can't help but feel sad that my partner in crime and digital counter part, Paul Fryer, Digital Marketing Manager, is leaving the University for pastures new. I've worked with Paul for a number of years now, and we're all really going to miss him. And the office will certainly be a quieter place without him! We are however, looking forward to giving Paul a great send off in the usual Brewery Tap after work drinks style,  and we'll look forward to hearing all about his new adventures with Kier Construction.

Hello...I'm New Here

Sophia Meola, Marketing Administrator

Hello Everyone,

I am Sophia, a newly graduated BA (Hons) Business Management student from the University of Bedfordshire itself (Bedford Campus) and newbie member of the MARC department. I graduated a few weeks ago (15th July) with a 2.1 and I couldn’t be happier. To be honest it still feels so surreal to be able to say I am a graduate and I am still in the process of deciding which routes to take after university life, whether going for a master’s degree or finding my dream job. In a nutshell I am your typical girly girl with an entrepreneurial edge. I have an obsession with rose gold and I can’t get enough of red velvet cake (yum)!

I always knew I had a passion for business and here I am today trying to pursue it. I decided to study a Business Management degree because it offered me everything I was interested in learning more about. My Dad has always been in business and has worked his way up to owning his own advertising and marketing company called ‘Big Marketing Ltd’. I guess you could say I am following in my Dad’s footsteps and I would definitely agree with you there. Growing up watching my Dad gave me my own desire to work hard and succeed in everything that I do. Amongst everything else, I also work for my Dad’s company as a ‘Digital Media Assistant’ and have worked on some incredible campaigns recently with Rolls Royce and Lotus Cars. I am such a busy bee these days haha! I bet you are all wondering why I am not working with my Dad’s company full time right?! Well, here’s the thing…as much as I would love to work with my Dad full time I think I would get too comfortable and eventually lose sight of all of the other opportunities that are out there for me. My Dad worked his way up from the bottom and I intend to do so also. 

I tend to ramble a bit so let’s move swiftly on. So, last week I started my new role at the University of Bedfordshire’s MARC department as ‘Marketing Administrator’. Some of you may know that I write the Business Students blog and I found out about the role because of my internship (yay!). Everything happened quite quickly, so here I am today being part of the MARC team until October. My role consists of assisting all areas of the MARC department from the marketing, admissions, recruitment and communications teams. I feel so proud knowing I was given this opportunity so close to graduating university and I think this is a great prospect for someone like me who has an obsession with all things marketing.

As I mentioned above I am currently writing the Business Students blog for the university, if you would like to read my most recent post you can do so my clicking here. Blogging is something that has become a huge part of my life and I couldn’t see myself not doing. I have actually been writing my own personal blog for over 2 years now and I have enjoyed every second of it. I officially started my blog during the first year at university as a creative outlet for myself, so I feel it has been something that has been with me throughout my student life journey. It is your typical girly girl blog which features beauty, fashion and lifestyle posts about everything else I love in life. If you would like to take a peek at that you can do so by clicking here...I am currently going through a blog re-design so please excuse the mess :). Last year I was extremely fortunate and lucky to have been shortlisted in the Cosmopolitan Magazine Blog Awards. It I still something I cannot believe actually happened and since being nominated last year I have been working alongside a London based PR agency and have had the opportunity to collaborate with well-known brands and attend some fabulous events that are mainly based in London. Recently I found out some even more amazing news, I was actually driving home from my MARC interview when I started receiving all of these tweets saying congratulations…I was so confused! I had forgotten that the Cosmopolitan Blog Awards 2014 shortlist was being released that day so I couldn’t think what it could have been. Eventually, after some investigating I found out I was shortlisted again this year! I never thought in my right mind that I would be here a year later talking about being nominated for a second year in a row and let alone for two awards! To be nominated with a magazine I read regularly feels like a complete dream. To be shortlisted and going to the awards is an achievement in itself; however, if I actually won it would just be the cherry on top...I don’t know what I would do! So here is where I lay out the cheesy ‘pretty please vote more me’ line! I am nominated under ‘Best Established Beauty Blog’ and ‘Best Use of Social Media’ so if you have a spare moment I would really appreciate a little vote. Thank you in advance :)

Now more of the personals are out of the way, let’s get back into talking about my new job role. At the moment I have been given the opportunity to work on numerous different tasks. The first being to update subject guides for the ‘Business, Finance and Tourism’, ‘Law’, ‘English Language and Communication’ and ‘Advertising, Marketing and Public Relations’ courses. It has been great to dive in and find all the information to give the guides a pick me up. Alongside this I have also been given the task of collating prospectus requests from potential students and issuing them prospectuses based on their specific requests. Being an alumnus it has been great to see how everything works behind the scenes. I remember when I received my prospectuses! My most recent task has been to update the photo library, this has involved me scrolling through all images available on the internal server and updating captions, tags and deleting duplicates. This is a great task to jump between everything else…especially if you get a creative mental block. Also, it helps that I am quite an organised person and love to re-organise things!

Amongst all of the above I have also had the opportunity to help out other parts of the department. I attended two graduations last week where I helped distribute leaflets about the Jubilee Scholarship and film students for some video projects. Being in my second week of my new role I think I am slowly but surely settling in more. I attended my first team meeting this week and it was great to hear about all of the projects that are going on at the moment and what is being planned for the future. So far I have really enjoyed working with the team and on the projects I have been assigned. Going straight from a university course into a full time job has been a leap but I feel I have used so many skills that I learnt across my university journey studying my degree. Being on the other side of the table it has really opened my eyes at how much works goes into every little thing…especially the prospectuses and subject guides! I am actually off away on vacation Saturday so I am really looking forward to escaping to some sunshine. Upon my return I will be working on some of the same tasks as above, also volunteering some time at a University of Bedfordshire clearing stand with some of the MARC team and helping with clearing! August is looking pretty good!

Speak to you all soon!

Week One Whirlwind!

Hello there. I am Clare, Marketing Assistant and newest member of the University of Bedfordshire MARC department.

I’m Lutonian through and through and have lived in the town all my life (excluding a three year adventure courtesy of the University of Warwick). I have previously worked in arts marketing for Luton Culture, the charity that runs the town's libraries, museums and theatres.

This blog post marks the middle of my second week at the University of Bedfordshire and I can’t quite believe how quickly the days have gone by! Among introductory meetings, cups of hot chocolate and even a pizza lunch thrown in for good measure, I’ve found a bit of time to settle in to my new surroundings and got to know campus a little better.

Highly recommended: every new starter
should have a Sarah Hampton induction
schedule.

I arrived to a lovely warm welcome and a meticulously planned – and really appreciated! – induction schedule which has allowed me to get to know teams and their roles via a series of mini meetings. Meeting people one-to-one has been absolutely priceless for somebody who is, admittedly, pretty useless at matching faces to names and names to job titles! A week and a half later and I finally feel like I’ve got a grasp of who’s who and what’s what, although I’m sure there'll be tons of questions to ask now I’ve started to do some real work!

It seems like I've joined the team at a really interesting time; last week I sat in on the meeting with Z3, the people who will be putting together the 2015 prospectus, heard about various campaign plans, and had some training for the new CRM system and Matrix – plenty of excitement for a first week and a half!

I'll be at the Luton Campus open day this weekend and I'm really looking forward to experiencing the university with all the buzz and excitement of an open day. Being as new as I am, I reckon it'll be a massive help for me as well as all the prospective students hoping to get an idea of what the University of Bedfordshire is all about.

Time has really flown by and I've had a great time so far. It'll be Christmas before we know it!

Full of pride after going for Gold

By Sarah Hampton, Marketing Manager

It wouldn't be a typical week at work if we didn't have some form of urgent job to do. And this week was certainly no different, with the urgent task taking the form of a January start campaign. Here in the Marketing team we do love a good challenge and so we set about planning and preparing for this marketing push. Our freelancer Pippa was devising the activity itself, and so we have been busying ourselves with arranging and scheduling a photoshoot that will form the creative for the campaign. Easy you say? Think again.

Marketing meets Freshers
Left to right: Michelle, Forrest, Pippa, Bayleigh, Max,
Anita, and Me!

Since the ITV2 show, Freshers, had just finished showing on TV, we decided to link our campaign with the story of the freshers' that we had been avidly watching for the last three weeks on our screens, as they settle into student life at Bedfordshire. A few phone calls and emails later and we had a photographer booked, and all four freshers confirmed. Now all we had to do was source the locations, devise a shot list and brief the digital team on filming requirements.

Each of the freshers did an excellent job and gave up a lot of their time to take part in our photoshoot. It was a packed day, with back-to-back photography sessions, but boy were we impressed with the end result... I must confess that we absolutely loved meeting Forrest, and even managed to get a sneaky picture with the freshers before the end of the day - all for the purposes of blog writing and informing our audience, of course (see above).

You'll see our January campaign taking shape over the next few weeks, so as it goes live we'll share the creatives with you - and do let us know what you think!

In other news, we attended the Thames and Chiltern CIPR PRide awards on Friday (1 Nov) at Sopwell House in St Albans as we were up for Best External Publication for our 2013 Postgraduate Prospectus. We were joined by the Digital Marketing team who were short-listed for Best use of Digital, and Best use of Social Media.

Celebrating our award success on centre stage
Left to right: Lauren, me, Andy, Elisabeth and Paul

Our Digital Marketing team won awards in both of their categories: with a Silver for our Corporate film in the Best use of Digital category, and won an impressive Gold accolade for Best use of Social Media in our Clearing campaign - a massive congratulations! And we were amazed and absolutely thrilled to also win not just one, but two Gold awards, even though we only entered one category! In addition to bagging a Gold award for our Postgraduate Prospectus, we were awarded an additional Gold award from the judges for Best use of Research, Planning, Measurement and Evaluation, for the Postgraduate Prospectus (which made me very pleased to see that all of that number crunching and analysis hasn't gone un-noticed). However, Lauren and I were still in celebration mode after winning Gold earlier in the evening and actually missed this announcement. So, after a short nudge from Paul, our Digital Marketing Manager, and we swiftly made our way in a rather dazed state to receive the award. Indeed a fabulous evening! Read our award-winning entry here.

Read a #PRideTC award winning case study from @uniofbeds who picked up gold for their use of measurement & evaluation http://t.co/eXJHePgdq5
— CIPR (@CIPR_UK) November 4, 2013

Supporting our Business academics
over at Bedford

In and amongst all of the above, I managed to squeeze in some time to join our Business academics over at the Bedford campus. I was invited to sit on an assessment panel for our final year students who were tasked with presenting a business case for a charity event to raise money - it was great to hear about their project management, as well as their innovative ideas for the actual event itself, and generating awareness for their cause, but most importantly (for me anyway) their marketing and how they were ensuring ROI.

Finally, I'm pleased to share with you that we have now been joined by our new Marketing Assistant, Clare O'Brien, and so we've been busy setting up inductions and introducing Clare to the wider MARC team, kicking off with an obligatory welcome lunch at none other than Pizza Express. Clare's joined us at a great time, as we're just about to get going with the 2015 Undergraduate Prospectus. What better way to find out about the University, than by researching, writing and arranging photoshoots all around campus?

New member of the team!

By Scott Buist - Marketing Assistant

So I wanted to introduce myself as the newest member of the team. I very recently started (Monday last week) and can’t believe I’m two weeks into the job already! Time fly’s when you’re busy and that’s certainly what we are. I am employed to help the marketing team of the University of Bedfordshire during this very busy period, helping with all sorts from clearing to the new prospectus.

My first week was a bit hectic as all jobs are when you are learning the ropes. We had a team meeting within two hours of me starting, where Sarah, Michelle, Lauren and Rehanna were all discussing progress on their various projects and future ones. I had a blank face through some of it, but was fast making notes to look up when I got back. It was a quick learning curve to say the least!

Currently my mind has eased as I have a much better understanding of how the University operates. I have been given some exciting projects which I have got stuck into. I’m sure some of you will see my handy work in publications such as the new subject guides and the new Postgraduate prospectus, which are going to print as I write this message!.

 Hope you all have a great day. Let’s all hope this lovely weather continues!