Showing posts with label communications officer. Show all posts
Showing posts with label communications officer. Show all posts

Thursday, 24 May 2018

Putting yourself back together when the black dog comes knocking...



Last week was Mental Health Awareness Week, which inspired me to revisit the below blog. I actually wrote it a few weeks ago but I questioned whether I should publish it.

Last week saw thousands of people open up about their experiences with mental health, and it’s really good to see how things have changed over the years and that people feel more comfortable being more open and honest.  So here’s my two cents worth…

A few months ago, I was really struggling with my mental health but thanks to the support of friends, family and colleagues, things are looking up.

This horrible dark shadow infected every part of my life – my family, my relationships and my work. As someone who always strives to work hard and be the best press officer I can be, seeing my work slip was devastating. So I got medical assistance and told my boss – two of the hardest things I’ve ever done.

Mental health will affect one in four of us at some point in their lives, so I’ve jotted down a few points to consider if you‘re a PR professional (or indeed anyone) struggling with your mental well-being in the workplace.

This is entirely based on my own experience and I’m not a medical professional of any sort – this is meant to offer food for thought and a bit of support to anyone who may need it.

Tell your colleagues
When I told my colleagues what was going on, I was surprised to discover how many of them had had similar issues themselves. Initially I was terrified they would think less of me, but everyone was very supportive and together we looked at ways to make my working life easier.

Shout if you’re struggling
For me, the worst thing about mental ill-health is that there are no physical symptoms, unless you count uncontrollable weeping for no reason. There’s no limbs hanging off, no horrible cough, no nasty rash - you look just as you always did. This can make it hard for colleagues to know if you are struggling, unless you tell them. The hardest thing for me was opening up about what I was feeling and whether I needed to work from home for a day or two, but once it was out in the open, it all started to feel OK.  

When someone tells you they are struggling, don't be the person on the right!
Talk to your GP – when YOU’RE ready
This is a tricky one. I didn’t ask for medical help for a long time, but something clicked one day and I went – I’m so glad I did. This is probably something anyone dealing with a mental health issue should do, but it’s something you have to be ready for. No-one can force you to go until you’re ready. If you’re not ready, don’t worry, but when you are, just go – it can be the first step to getting better.

Be kind to yourself
I found this very difficult. Not only did I feel like I had no right to feel the way I did, I also felt I had let everyone down by letting it get as far as it did before I sought help. Hindsight is a beautiful thing, but you can’t spend your time wishing you had done anything differently. Imagine if your friend told you they were depressed or anxious, you would immediately rally around to support them and offer kind words of encouragement and hope. Try and do the same for yourself. Don’t beat yourself up – you’re only human.


And finally, always remember....

Thursday, 12 April 2018

Tips for using a professional Twitter account


Like many people I have a Twitter account that I use for work purposes. I generally tweet about what I’m up to at work, what stories and projects I’m working on and just general gubbins about my working life in the press office at the University of Bedfordshire.
I’m not a Twitter by any means – most of what I know I've learnt on the job and through trial and error. But if you’re thinking about setting up your own Twitter account for work and are not sure where to start, here are a few tips to get you going:

Think before you post
Let’s start at the beginning. Before you post anything, ask yourself this question – would I want my mum to see this? Or, more importantly, my boss? If the answer is no, it might be better not to post it

Ask yourself what you want out of Twitter
I post the occasional photo of my dog, because who wouldn’t want to see this gorgeous face(by the way that’s Bowen, he’s a six-year-old GSD cross and the love of my life).
Saying that, I rarely mention anything outside my working life. It’s worth thinking about what you want to get out of using Twitter in a professional capacity.

Do you want to link up with journalists? Or connect with fellow PR professionals. Most of these people will be interested in news about your organisation, but not so interested in photos of your boozy night outs. It might be an idea to have two accounts, one for work, one for outside work, just so there’s no cross-over.

Use it or lose it
I see so many accounts that are never used. My heart sinks when I see an account for a department in the University, and then I see that nothing has gone out from it since 2015. They just sit in cyberspace looking empty and sad. Get into the habit of tweeting at least once a day.

Don’t be afraid of images and tag, tag away!
Not only do photos increase engagement by up to 300%, they have a nifty function where you can tag other accounts into your tweet, rather than using up your precious word count with Twitter handles. Tagging also increases engagement and will help you get noticed. Hashtags have the same effect, though too many can be a bit much - two of three is a good number.
Ignore the trolls
Tempting as it is to get into a Twitter row with an idiot with too much time on their hands – don’t do it. Trolls thrive on attention and you just end up stoking the fire if you engage with them.

A wise person once said (probably on a social media platform somewhere): “Arguing with a Twitter troll is like playing chess with a pigeon. No matter how good you are at chess, the pigeon is just going to knock over the pieces, crap on the board and strut around like it’s won.”


Just ignore it, and if it gets really nasty, block them and report them to Twitter and let them deal with it.

If you’re interested, my Twitter handle is @CJacobi16 – feel free to pop over and have a look.

Monday, 20 November 2017

Reflecting on last week’s Graduations, and why I didn’t go to mine

Last week we had graduation ceremonies at the Luton campus, which are exciting and hectic in equal measure.

Though not as busy as the summer ceremonies, the November graduations as just as important for recognised the achievements of our students, and we attend as many as we can to capture the joy and excitement of the day.

I‘ve sat in on countless graduations, tweeting (using the hashtag #BedsGrads), writing down quotes for the press release later, and there is always a danger of forgetting how special the day is to the students graduating, as well as their family and friends, especially when your head is down and you’re furiously scribbling away.

Then you’ll hear a name you recognise. When you look up, there is a student you interviewed for a press release a year or so ago collecting their degree. It’s during those moments that I feel a sense of pride, especially if I know they have been through a tough time to get to that ceremony and collect their degree.

I detested my graduation –I begrudging went to the ceremony after I got my degree, but refused to go to the one after I finished my Master’s. Sometimes I regret, mostly I don’t!

It was mostly because the year I spent doing my Master’s at Kingston University was one of the hardest of my life so far, so much so I nearly quit. So when it came to the end, I was glad to see the back of it.

But whenever I go home to see my parents, there are two photos on the wall you can’t fail to notice. The photos are of my sister and me in our graduation caps and gowns (my sister graduated a few years before me from Southampton Solent.)

Both my parents had very successful careers - my dad was an air traffic controller and my mum until recently ran her own business. Neither of them went to university. They were from working class backgrounds in a time when going to university was just not an option for them. So the fact that both their children went through Higher Education must mean an awful lot to them.

My point is that behind every student at graduation is a family – parents, guardians, partners, children and friends – a small army of supporters willing them on to succeed. And every student has fought their own battles to get their degrees, many of which were probably fought in private.
So to the Class of 2017, I salute you!    

By the way, our press releases about graduations are now online, so please do take a look.