Reflections from the IoIC Excellence Awards

I don’t think anyone starts out in their career with the goal of winning awards, unless you’re an Olympic athlete or something like that of course!

A lot of the time, because what you do at work becomes second nature, you don’t realise how amazing it is.

I’m definitely someone who likes to work away in the background and I find praise difficult to take in, often because I think ‘I’m just doing my job’ and don’t deserve it.

Winning one of these would be nice!

I’ve been thinking a lot about awards recently. Not only because our Marketing colleagues are busy with their submissions for various things, but myself and Jenny, Bedfordshire’s Internal Communicates Manager, recently returned from York after making the shortlist for an Institute of Internal Communications (IoIC) award.

Sadly we didn’t take the top prize but we did get an Award for Excellence which we were very happy with. We also got a certificate which has pride of place on our desk.

The National Railway Museum was the perfect venue!

Although my background is in media relations and external communications, I have been more and more involved with internal communications as my career has progressed, something that I’ve really enjoyed.

I felt like a bit of impostor at the ceremony because the staff newsletter is Jenny’s creation which she set up and took care of long before I joined the team. But when I stopped and thought about it, I remembered that the newsletter is a team effort.

Me and Jenny work together to get it out every fortnight and we work hard to make sure it is full of things our colleagues across the University want to know about.

So I guess I want this post to be a reminder to everyone to take a moment and look at what you have achieved recently. Look at the do-to list you’ve managed to complete. Look at the piece of work you’ve finished that you’ve been working on for weeks. Think of the impact you made to a colleague by helping them out or making them a cup of tea when they needed it.

When you are close to something, you forget what a positive impact you’re making. We don’t have to be rocket scientists or anything that fancy but our efforts in our jobs do matter and do make a different. So take a moment to give yourself a little pat on the back - you deserve it.

Winning isn't everything, but the will to win is everything

By Sarah De Guzman, Marketing Manager

So much data, and so little time
to write awards...

As the 2015 September recruitment cycle officially comes to a close, it's time for us marketers to bury our heads in the mountains of metrics that we've put in place, on our usual quest to evaluate our performance and effectiveness, to demonstrate ROI, and to churn out those all important reports which provide valuable insight to inform our future work. Whilst on the one hand it's quite an intense aspect to our roles, with many an hour spent crunching numbers, and getting bogged down in the data wondering why I didn't pay more attention in maths classes at school, I quite like ploughing through the reams of insight and analysis to do a round up - it's always nice to see our contribution, and to assess our highlights and successes (as well as identifying what we can do better, which is a constant learning curve and central to all that we do). But as many of our regular readers will know, I'm also guilty of writing reports for dual purposes. That's right, I'm a cereal award-writer, and I'm not ashamed to admit it!

Who needs sleep when you
can write awards!

Since I started writing awards in 2013, we've gone on to win eight awards, with two award wins and a Heist short-list in this year alone, which we're mightily proud of. Winning, and even being short-listed for these coveted awards is a massive coup for the team, and I'll be the first to admit that it's nice to see the office adorned in our achievements. Not only is it a great big pat on the back and morale booster, but it's great to be recognised by our peers and the wider sector, as being the best in the region, or nationally at what we do.

And so, with all of the report writing that's going on at the moment, we'll soon be able to see if we have some pieces to enter early next year, when awards season for us typically kicks off. In the meantime, I thought I'd share some helpful hints and tips on writing a winning award entry, should you choose to give it a go for yourself in the new year...

Before you start

Look beyond the marketing hype
- do the facts speak for
themselves?

First things first, before you do anything you should assess your goals and ask yourself these questions:

• Why I am doing this?
• What do I want to get out of it?

Writing awards is a lot of work, so make sure it's worth your while. In other words, be brutal. Is your initiative really good enough? Remove the bias, and look at the facts. Does it stand out, and do you have the evidence and hard facts to back up your claims?

Getting started

Be individual - sometimes small
or niche can win big

So once you're certain of what you're setting out to do, it's time to search through the different awards, and scour the categories to see what's on offer, and where you think you might be able to contribute and make a submission. It's always worth noting the deadlines at this point, to make sure all your award writing won't be in vain. Once you've selected the categories it's time to write that entry!

Tip: Really consider your category and who you may also be going up against. Whilst we all want to win big, sometimes the niche categories make for an interesting and successful submission. And whilst we fully believe our initiative is amazing, you never know what, or who, you're up against.

Writing that award winning entry
So it's time to write that entry. Anyone can write and submit entries, but to secure the short-list, it requires time, effort and dedication.

1. Research previous winners - and take a look at their entries - most winner's entries are hosted online, and can provide a great resource when looking at format, and the level of detail needed
2. Really look at the entry criteria - and the questions that you're being asked. Stick to the point at all times, and keep the entry focused on fully evidencing the success and ROI of the work
3. Keep it concise - brief and to the point. Most awards have strict word counts, and so you have to make every sentence and every word count - cut the waffle
4. Keep it simple - whilst it's important to include the relevant lingo and jargon in the entry to showcase your expert knowledge, remember who your reader is - they may or may not be a specialist in that particular area, and they have many to read! Keep it simple and understandable - after all, if they don't get your point, you won't get the marks
5. Be bespoke - tailor the information to what is being asked, and the specific category - especially if you're entering the same initiative for multiple awards. A simple copy and paste job will not do
6. Make it pretty - spend sometime on the layout, and devise the sections so that they correspond with the criteria and questions being asked, to make it easy for the judge to give you marks. But make sure you know the restrictions on including graphs and images (in most cases you can place these in an appendices if these are allowed). 
7. Make it stand out - showcasing new initiatives, or novel ways of working and achieving your objectives provides a great way to catch the judges attention. Think our Clearing Flash mob from the 2014 Clearing campaign. Different is interesting. But only include it if it's relevant and you have a point to make.
8. Make it personable - in some entries they ask why you should win. Whilst the stats are great here to evidence this, don't shy away from adding a personal narrative. If it's relevant, talk about the people involved and play on the emotive aspects. Celebrating real people and real achievements is great, and adds a bit of personality to the entry.

Failing to plan, is planning to fail

But most of all. It's important to allocate time to this. Balancing writing award entries alongside the day job is a challenging task. Conducting research and analysis to collate the evidence is time consuming but a crucial aspect, as without the evidence it's just an opinion piece. And carefully constructing an entry to satisfy the criteria takes focus and determination. So be prepared to put in the hours if you take it on. But if you secure the short-list it's always a nice rewarding feeling.

Tip: Carefully select your award categories and make sure that the stats stack up. After all, no matter how proud of the work you are, if you've spend ages pulling an entry together which has weak evidence, you won't get very far. It's important to remember quality over quantity.

What to do if successful
After submitting, make a note of the short-list confirmation date - after all that hard work, you want to make sure you know if you made the cut!

If you've made it to the short-list, here's what you do next:

• Shout about it - it's great news, why wouldn't you? But get in touch with the press team and give them all the details
• Get your seats booked - for the coveted 'do, and get planning what to wear (check if the 'do has a theme or dress code)
• Befriend twitter - especially on awards night. Many awards have their own twitter handle and hashtag and encourage you to tweet throughout the evening - great for fun and profile raising 
• Talk to us - keep the MARC department (and the press team) informed of the evenings events - whether it was a win, or not! Being short-listed in itself is an amazing achievement
• Make space - in the office to proudly display your winners or finalist certificates and awards

Writing awards has many rewards, and I'm not just talking about the certificate if you win. Quite often, we're so busy with our day-to-day work that taking the time to truly reflect on our achievements and performance passes us by. Being able to see success, and just how well a piece of work or an initiative has performed is great. So if you do write award entries and go on to win, great! But remember, it's not just about the winning.

Like a student before the approaching deadline

Time flies!.. I have just over two weeks until my contract with the MARC team ends. And as always, there are so many things I want to finish before I leave. I feel like a student before an approaching deadline, but I don't want to leave everything for the last minute!

With clearing coming up, I want to make sure that there is all relevant content on the course pages to help prospective students make the right decision. That involves filming and editing more interviews, adding accreditation logos and NSS stats, quotes, blogs, photo galleries and articles.

There are a number of other web updates for the Business School, and Health and Social Sciences faculties that I need to do. We are creating a new page clearly outlining the capacity of the simulation centre at Butterfield Park. I am also going to film some interviews there - can't wait to see the facility!

Speaking of interviews, I have started a project called Knowledge Sharing where students speak about the topic of their choice - something they have learned or researched as part of their study. So far we have an MBA student talking about the use of Big Data, and a nursing student talking about recovery in mental health. There will be more, so keep an eye on our Youtube channel!

We are also preparing a corporate video for the Business School, to show how we work and what we have achieved so far. The storyboard is there and now I am looking through all the footage and photos to pick the relevant ones for the final production.

And great news on the publication side - new edition of BedsBiz is almost ready! We're on final stages of proofreading and approval. There will be some great insights on various subjects in this issue.

So, it will be intensive couple of weeks for me, but coming back from the dance camp in Czech Republic, I am ready to dive back to work before I set off for more traveling, dance, teaching and performance!

Multi-channel, Multi-tasking Marketers - The Digital Frontier

By Sarah Hampton, Marketing Manager

We 'do' digital

In true 'the Fast show' style: This week I have mostly... been in training sessions and agency meetings. Sounds fun right? Well, with current changes taking place within the department, and being part of a team who are always keen to expand our repertoire and skills set, we've taken it upon ourselves to shadow other colleagues and enhance our knowledge, particularly in the digital arena. The need to be fully integrated, and shift the weighting of our campaigns towards a stronger digital focus, means that it's becoming more and more important for us marketers to have a firm understanding of the many digital platforms available to support us in campaign planning and implementation. And so, to help us on our merry way, we've been working closely with the digital team this week, to grasp a firmer understanding of Google advertising and analytics, as well as getting some handy hints, tips and techniques to engage with our audiences through social media. It's all very exciting, and so we look forward to sharing some learnings and insight as we get more involved in upcoming campaigns, on the digital front.

Taking PRide in our work -
 to gain regional recognition

In between all of the meetings, training sessions and Marketing tasks, I've still somehow managed to squeeze in two more award entries - there's just so many exciting things going on at the moment and so it's hard to resist. This week, we've submitted two entries to the CIPRide Awards for the Thames and Chiltern region, in the categories of best Integrated Campaign (for our 2014 Clearing campaign), and best Low Budget Campaign (for the September 2014 Open day campaign, where we almost doubled the footfall compared to the previous year). The short-list is out in mid-July. It's always great to showcase the effectiveness of the work undertaken within Marketing, and it's great for the team to be able to see the results of their hard work; especially after Kylie wrote an 87 page report on Open Day insight. So it's always nice when we're able to use the wealth of data, insight and analysis to further bolster the reputation and credibility of the team through bench-marking against our fellow industry peers.

Delighted to see @uniofbeds have been shortlisted for Best Student Recruitment campaign at the @heistawards - yay! pic.twitter.com/DRxYcuht5U

— Sarah Hampton (@Sarah_Hampton) May 15, 2015

Making a PR splash - with
our Clearing flash mob

In order news, I was absolutely over the moon to see that we had been short-listed for Best Student Recruitment Campaign at this year's Heist awards. The award entry, which was wonderfully written by Krystle Hall (Campaign Officer), showcases the very best from the 2014 Clearing campaign; from our community events and recruitment roadshow, to a range of wide spanning activity which made up a fully integrated, multi-channel approach - it's all in there. And don't forget the University's very own flash mob which took place in the Mall Luton. It's quite a large short-list, but we're going to keep everything crossed that we scoop the big win at these coveted awards. The ceremony dinner is on the 9th July, so stay tuned or keep an eye on twitter @uniofbeds to watch the evening's events unfold.

Finally, as we come to the end of the week, it becomes time to bid farewell to some more MARC colleagues. Lauren Hague (Digital Marketing Officer) and Mick Hart (Publications Officer) are leaving the University this week; Lauren is leaving us to pursue new challenges in the digital marketing arena, whilst Mick is retiring after serving almost 19 years as part of the team. We wish them all the best for their future endeavours, and look forward to sending them off in the traditional MARC way. It's going to be a quiet office, come Monday!

Hello from the new FMA!

My name is Ingrida, although most people call me Inga. I am one of the two new Faculty Marketing Assistants that Sarah mentioned in her blog post in February. I have worked for the university before, but last year I left my job to go traveling. It’s my fourth week on the job and I cannot complain about the lack of activities here!

I look after the faculties of the Business School, and Health and Social Sciences. My work closely relates to the Digital and the Press teams within MARC department, and of course the majority of activities within the faculties.

For example, at the moment I am working on the new issue of BedsBiz, the Business School’s quarterly magazine showcasing student, alumni and staff stories, achievements, and collaboration with businesses and the community. Whenever I visit the Business School, I always find out something new that is happening or about to happen! In April-May we will have the Digital Marketing Manager of Bugatti evaluating student suggestions on the brief provided by the company earlier this year, and a visit from the remarkable Colonel Emmanuel Kotia.  

Health and Social sciences also have a lot going on. We have been allocated 20 more spaces for our Nursing degree at our Aylesbury campus for a May start (accepting applications now). We have hosted the annual Sports Therapy Conference in Luton where apart from learning and networking opportunities students could present their dissertation posters showcasing their projects: I went along to capture some of that on video.

I have been updating faculty and course pages with additional information, having meetings with staff about publications, interviewing students about their experience, getting trained to work with different software, and drinking lots of coffee!

I will be delighted to share more of faculty developments and more of what I do in the next post.

9 Weeks & 4 Days (but who's counting)

Sophia Meola, Marketing Administrator

Hello there everyone!

It has been a whole 9 weeks and 4 days (but who’s counting) since I started my position here at the MARC department and it is still as great as ever. If you read my first post then you would have got a little background about me, what I like and what my aspirations are. I am happy to be back and writing a second post for this blog and no doubts I will ramble on again like last time. Since we spoke last I have had quite a lot going on in terms of work around the MARC department. I am attending regular team and departmental meetings, working hard on my tasks, getting involved in new campaigns and just generally settling more into the department.

What am I currently working on? Well, in my last post I mentioned I was given the opportunity to work on a numerous of different tasks. One of which is still updating a handful of subject guides for the new academic year and students arriving end of September beginning of October (not long now). These are still being worked on, altered and re-designed; however, they should be completed considerably soon. The road has been a little bumpy with some specific subject guides but who doesn’t like a bit of a challenge right?! I can almost see the finish line and the official DEADLINE for that matter so I really need to push to get these completed. I am on leave from Wednesday 24th and return Monday 29th so ideally I need to get them completed before my leave…fingers crossed!

The photo library! I have been working on the online photo library for a few weeks now and it is slowly but surely coming together nicely. This task has involved me scrolling though all images available on the internal server and updating captions, tags and deleting duplicates. This has been a great task to work on and jump in to between everything else I am working on at the moment. I consider myself quite an organised individual so I have really enjoyed re-organising it all (I am such a dork).

On the theme of pictures I was actually asked to contribute and take part in the new 2014 winter campaign. This involved me attending a nifty photoshoot and answering a few questions in a video. I am extremely excited to see the final results and everything should be going live Monday 22nd of this month so keep your eyes peeled. I have refused to watch my video takes back as yet as I don’t know what to expect…did I say the right thing? Did I miss anything out? Does my hair and makeup look decent? – Such a girly thing for me to say haha. The thing is I want to start making videos to progress my personal blog and start the whole Youtube vlogging thing so ideally I really need to get it down to a T. I mean, otherwise it might be a tad tricky editing a video and uploading them. Ohh nothing is ever easy with me.

Now for a task that I have completed! A few weeks ago I was told to copy over the 2015 Undergraduate and 2015 Postgraduate prospectuses into single file documents onto the W drive. Just like the above suggests I went through a copied and pasted each page throughout the prospectus into word documents and then re-formatted the layout ready for when we start work on the new 2016 ones! I found it very therapeutic and also very interesting as I got to obtain a full understanding of all of the subjects we offer here at the university.

A few weeks ago now I completed my Business Student blogging internship with the university. It was such a great experience to get involved in and I love how it developed into an online diary format documenting my final year at the university. It is something I can always look back on in the future and reminisce. This was actually the first year introducing the student blogs and I think there is talk in the works that they will be carrying on…yay! During a team meeting on Monday I was told that the team wanted me to help recruit and train the new student bloggers. This really excited me because blogging is a huge part of my life and being able to incorporate that into a job role seems like perfection to me. Blogging has become a huge part of my life and it is such a glorious tool that can be used throughout so many different marketing platforms…the possibilities are endless.

On the theme of Monday’s team meeting, I was told that the MARC department wanted to elongate my contract a keep me on board a little longer than initially planned. For a Business management graduate who only graduated two months ago this is a great opportunity for me. Hopefully I will be able to stay the duration the team want me, however, I did make a few plans and commitments prior to finding out about the new contract as I obviously thought my last day would be 3rd October…fingers crossed we can work everything out.

What would be a Sophia blog post without something a little personal?! In my last post I mentioned that my blog was nominated under two categories in the 2014 Cosmopolitan Blog Awards. Since writing that post the voting has now closed and we find out results during an awards ceremony on 7th October in London. I am extremely excited to head down, meet up with some blogging friends and also meet a whole load of new bloggers. I am a little nervous and anxious about it all but just to be going to the awards for me is an achievement in itself so we will see what else the night might bring. I am planning on bringing my nifty Canon 700D with me so I may or may not write a little post about it all to update you guys on here or on my student blog…eeeep! P.S my blog has had it's little makeover now so if you fancy a little peek you can do so by clicking here. 

Overall, it has been a great 9 weeks and I am looking forward to starting work on some new projects...one of which will be the new 2016 prospectuses! Rightio, I think that is everything that is going on at the moment. I hope you enjoyed reading my rambles once again. If you have made is this far then well done, you deserve a gold star!

Speak to you all soon!

Hello

By Krystle Hall, Campaign Officer

I am Krystle the new Campaign Officer at the University of Bedfordshire.  Trinidadian born and Wirralian raised I find myself living in Hertfordshire, which I have found to be a quaint and friendly part of the world.  I join you from a London based advertising agency where I project managed a portfolio of accounts.    

   

I have been at the University of Bedfordshire for almost 2 weeks now.  I received a very warm welcome on my first day with a tasty Thai lunch at Nakorn where I enjoyed a green Thai curry punctuated with good conversation.  I have since had the pleasure of meeting everyone in the MARC department and was given the opportunity to sit down with a number of colleagues to pick their vast brains during my initial induction.  I feel like I have learnt an awful lot already and look forward to expanding my knowledge further.  I have also had a chance to tour the labyrinth campus which I hope will become familiar to me in time. 

Last week I found myself on the set of our new cinema advert, shot “on location” in the Student Village.  The director stalked the scene, technicians honed set and lighting whilst the cameraman found that perfect shot. I even got to feature as a passing student in one scene, the most challenging part of which was resisting the plate of Haribo sweets that had been placed in front of me.  Look out for my acting debut where you may get to see the side of my head in a couple of frames.  It was a lot of fun seeing the Digital Team hard at work; their ideas being brought to life.

It has been all GO already! 

Walking, new face, ‘hello!’ handshake; meeting, listening, reciting, note take; talking, phone rings, ‘hello!’ pondering; what’s this? Where’s that?  Who’s this? Why do that? What’s his name? That’s that; print out, copy, ‘hello!’ typo; staff card, door card, parking card; line chart, pie chart, bar chart; note pad,  ipad, gel pen, empty pen, read, tap, type, write, click, send.

I am now getting my first taste of planning, working on our Clearing Campaign.  I will keep you posted as the campaign develops.

Type to you soon,

Krystle