Showing posts with label Heist Awards 2014. Show all posts
Showing posts with label Heist Awards 2014. Show all posts

Tuesday, 15 July 2014

A thrilling week at work

Sarah Hampton, Marketing Manager

Managers Away Day
It seems that time is flying by at the moment. And the days seem to go by all the more rapidly, especially when you're limited to only two days of desk time within the working week. That's right! I've been out and about this week, breaking out from my 'typical week' which usually involves quite a lot of meetings in and around campus. Don't get me wrong, I think it's important to get 'out there' and meet the wider University to support their recruitment efforts, but it always makes for a nice change to get off-site and progress your own projects. After taking Wednesday out with the other Marketing Managers for a team building away day, it was off to Manchester with Krystle, our Campaign Officer, on Thursday morning to meet with a Media Agency we've been working with on a rather ad-hoc basis to discuss our 2015 Winter Campaign.

The one that everyone wants
to win!
But I must confess, my trip to Manchester wasn't all work and no play. Straight after the meeting I, alongside other Marketing and Digital Marketing colleagues made our way over to the Palace Hotel in Manchester, in anticipation of this years Heist Awards, aka the Education Oscars. Anyone who works within the HE Sector, and Marketing specifically, will know just how much importance is placed on the coveted Heist awards. If a team was going to win an award that represented a shining example of best practice then this was the one. The entries are notoriously difficult to compile and so to get short-listed, for us, was a massive achievement in itself and one that we are very proud of.

Getting in the carnival groove
This year's theme was 'carnival', and we were in for a very special treat with an array of singers and samba dancers performing on stage, much to my delight (the singer could be a potential winner for Eurovision in years to come I'm sure of it - which I adored). And, known as a team who likes to get stuck in and get involved, we donned our carnival masks and wore them with pride and we bopped away and boogied in our seats.

Out en masse: left to right:
David, Me, Sioned, Beverley
and Paul 
We were up for Best Undergraduate Prospectus, for our 2014 Publication. This category is one of the 'biggies' and so it was no surprise to see that we were up against a 'short-list' of 13 other UK Universities. Although we had a great evening, we sadly didn't get the gold this year. We were pipped to the post by the University of Leicester who had presented a great looking Undergraduate Prospectus focused on their finding of Richard III. Funnily enough, we lost out on the Best PG Prospectus title last year to the same University for the very same reason - I'm seeing a pattern here! So, if you see me by our new library development armed with a spade, you all know why!

Exclusive: our new PG15
prospectus
For the second week running, I only have two days in the office, but this time it's because I'm taking some much needed annual leave - a whole three days, to celebrate getting our Postgraduate 2015 Prospectus off to print. After a great team effort over the last few months, we've finally signed the publication off. It'll soon be available online, so keep checking back over the next few weeks for a first look at our brand-new prospectus. We'd love to know what you think! We're not entirely finished yet, as we still have the printer proofs to sign off, but the big bulk of the work is now complete, so I'm taking the time while the sun is still shining, as when I come back, everything will be firmly focused on Clearing.

Monday, 19 May 2014

It's all in the Heist...

Sarah Hampton, Marketing Manager

On the first day back after my week away in sunny Greece I came back to the most exciting news: The Marketing team have only gone and got themselves short-listed for a coveted Heist Award!
The who's who of Marketing:
The Annual Heist Awards 
I must admit it was a rather last minute entry, and so a big thanks go to Andy Kingston our Market Research Manager, and Michelle Ramsumair our Marketing Administrator for helping me put the entry together in record timing. Usually it would take approximately one month to have an entry worthy of entering, and that's only if your stats stack up! For this particular deadline, we had the almost impossible task of putting together an entry in less than a week. So, to say that we were excited at the news was a complete and utter understatement. For us, and for many other Marketing professionals, the Heist awards is our version of the Oscars - the pinnacle of a HE Marketers career, and benchmark of best practice amongst the sector. A little over the top you may think, but to even make it to the short-list is an achievement in itself, so we're going to enjoy every moment in the run up to the big awards dinner. It may even warrant a new dress for the occasion :-)
Our short-listed entry for:
Best Undergraduate Prospectus
Up until this point I've only ever written award submissions for our Postgraduate work, and so this is the first (and hopefully not the last!) piece of Undergraduate work to be short-listed since I've been in the post of Marketing Manager. I was joking with other colleagues in the department to say that I find quite a lot of my time is spent compiling and writing awards these days as opposed to getting on with our actual Marketing work, but laughs aside, we are always looking to benchmark our work against industry and demonstrate best practice, as not only is it a great pat on the back, but helps raise the profile of our work, and always helps our cause when liaising with academics and the wider university in being able to prove that we really do know what we're talking about! We're up for the title of Best Undergraduate Prospectus (for our 2014 publication), against 12 other universities, including the likes of Manchester Metropolitan, Edge Hill, Loughborough and the University of Leicester. You can read the full list here.

On my travels to the
University of Birmingham
In other news, I took a trip over to the University of Birmingham last week to attend the '2015 Postgraduate Market Changes Conference', run in conjunction with FindAMasters, Heera and UKCGE. I must admit I didn't have high expectations at first, purely based on previous one day training sessions I've attended over the last few months, but as soon as the sessions started I was very impressed with the quality of the sessions and speakers, and how willing people were to share their PG initiatives. I was frantically scribbling throughout the whole day and came back feeling very inspired.

Feeling like a student after
spending a day in the
Learning Centre
Sessions which stood out to me in particular included the talk from Future Index on 'Making Postgraduate Education Marketing Brilliant' - which focused on current and future trends, and some exemplary case studies of Universities not just in the UK, who have some interesting initiatives set up for PG Marketing. The networking sessions with other Universities were great also. I was able to pick the brain of a key competitor, unknown to them, which proved very insightful. I'm hoping to find a quiet hour or two this week to revisit my notes, and to see whether I can progress a few ideas in time to make it into our 2015 Postgraduate Annual Plan.

Stay tuned and I'll keep you informed once I've organised my thoughts.