Stands, stares and stairs; UCAS Birmingham Fair 25-26 June 2018

This week, reflections on the Birmingham UCAS Fair at the NEC and the coming together of year 12 students, teachers and reps from most of the country's HE providers.

The UCAS Fair is probably the first meaningful chance for sixth form and college students to get up close and inspect a number of universities gathered under the same roof. A chance to form early, concrete opinions. This year, we were given the huge fillip of having our logo featured in the programme. Imagine. The good studes of the Black Country were also treated to me and Pete on the stand. He 'web man'; me 'spreadsheet man'. Pete's taller and more animated than; we probably complemented each other quite well.

Hotel livin'; the Ibis, NEC

Leaving the office also gave me another chance for hotel livin' and some pseudo market research (see my last escapade). And the chance to pinch and repurpose a few stand and prospectus ideas. Here area a few take away points:

• Some of the stands looked tired. Ours included. We didn't stick out, but our roll up banners and materials are more 'Blue Nun' than 'Chateau Neuf'. Still, see point below.
• Cardiff Met, Northampton and others have bust budgets on stands which have more mood lighting, soft furnishing and gizmoic mod cons than my house could ever hope to have. I wonder, however, how much of a lasting impact this splurge will have (see 'corporate' below). I'm not sure I would have been that impressed. Are the year 12's? (Again, see 'corporate' below). And lavish sets might be pleasing on the eye, but you won't catch many of the Russell Group going for these histrionics. Not this year, anyway.
• Everything here is so corporate. Numbers, tickets, brochures, fonts, carpets, pricey catering, gimmicks and giveaways. Polo shirts with embroidered uni logos. Which is as well; no one has the time or would want to drift round yurts, freak zones and hip hang outs. And yes, while attempts to get in with the kids could back fire, might there be mileage in going 'off page'? Could non-corporate stand out? Pete bigged up our arts' degree show - could our A&D folk bring anything which might shake attendees out of the torpor of bags for life and having the living heck scanned out of their barcodes?

Pete in action

• Hertfordshire's stand was bold. An expansive white background, with nothing on it except some black block text encouraging people to 'write their own future'. Something like that. Clever perhaps, but kind of barren looking. Hope they did ok, but not too ok.

The Herts stand is unveiled!

• Otherwise, lots of floor vinyls, boxes and lots of places teaching contemporary music. Whatever that is, and whatever that involves. And Birmingham City Uni all over the place.
• Nursing is always the most popular course. I developed a joke for Midwifery students* which sunk and struck by the popularity of Engineering. I'd recently read about the stuttering pace of the Women in Engineering initiative, although it seems alive and well in the NEC. I respect Engineers. Compasses and calipers make me  giddy - the closest I get to bridge building is bodged DIY and vague recollections of stuff like Swarfega and Engineers' Blue from school. 
• That's right, Engineers' Blue. Let's move on.
• My selling powers are weak. I will engage if there's something I believe in - or at least understand - and people are interested. Art & Design or English Lit courses? No problem. Law? Fine. An LLB is an LLB is an LLB. I guess. But Automotive and Mechanical Engineering? Waving promises of a building opening in 2019 only goes so far. If STEM action groups, steering boards, advisory panels and what not could chuck Marketing a bone, that'd be nice. Of the many established and reputed STEM providers already out there; Herts have got a racing car; Anglia Ruskin their own new Science Centre and, as I say, some of the stands here probably cost more than our library. It's going to take a lot more than a battered UCAS fair stand, the stretched resources in Marketing and Digital Marketing, 'spreadsheet guy' and a few video screens on campus to sell our brand new portfolio. Ta. 

At events like these, it's important to present as strong a picture of the Uni as possible. The most important prompt I gave to students was to visit different universities and see what's going on at different places, regardless of the fluffy marketing and communications and the dry, barely plausible, rarely referenced stats online (not many students are too bothered by the NSS, let alone TEF). I gave this advice somewhat forcibly, with my earnest face; there's still a job to get us even on a list of HEIs for people to consider.

My earnest face

I suspect that UCAS Conferences don't play the starring role in making people's minds up, but they form a very key early impression. After all, where would Luke Skywalker be know if that funny lil' R2D2 robot man hadn't played that video of Princess Leia banging on about Obi Wan Kenobi being "her only hope"?


* The Midwifery joke? Well, alright.
Convention attendee - 'Excuse me, do you do Midwifery?'
Spreadsheet man - 'Yes; that's a course we ... deliver.'

I should maybe have gone for 'yes, that's a course which really delivers,' but I struggle with my own job, let alone any aspirations in the field of comedy

No rest for the wicked

Some of you would think that now most of the students have finished for the summer our work might start to wind down...well let me assure you, you are very, very wrong! We seem to have entered a very busy (but very exciting) time in the Marketing Department!

This week I've been out of the office for a couple of days helping with the photo shoot for our annual campaign. It's something that I'd never done previously so it was great to meet the photographers, get an idea of how it all works and, most importantly, meet some of the students and graduates that were taking part in the campaign. As cliche as it may sound it was a really great experience for me to meet our students, past and current, and hear their thoughts and find out about some of the amazing things they've been getting up too! I also managed to get a sneak peek at some of the shots we'd taken and they looked great (even if I do say so myself!) so make sure you keep an eye out for them later on in the year!

Graduations have been taking place this week so there's been a lot of smartly dressed students and their families around campus the last few days! On Friday I'll be filming one of the graduations at St. Mary's so I'll have another chance to talk to some of our students and find out about their plans now they've graduated.

We're also sending the final proof of our PG prospectus to the designers this week. I couldn't tell you how many times I've read it but it's really great to see it all come together! I can't believe it's nearly over but there's already talk of the UG 2017 prospectus so I'm sure that'll keep me going!

You may have seen that our Clearing campaign has already started (if you haven't check out our micro-site) so I've been working on a few bits here and there to help Krystle. It's been really good for me as I'm getting to see all the different sections of the annual cycle!

I also helped out with the UCAS convention (I can't believe that was a whole month ago!) at the Bedford campus. This was a really fun day for me as I got to go over to Bedford and see the new Gateway building and speak to members of staff that I wouldn't normally come into contact with regularly. There was a really great atmosphere at the convention and it was nice to meet some potential students. It did however bring back a few memories of when I attended a UCAS convention which made me feel quite old!

I've also been keeping busy outside of work too (I told you there was no rest for the wicked), and a couple of weeks ago I took park in the 10k Race for Life in Stevenage. I only walked it but, as I'm not the fittest of people, it was a big achievement for me! I love doing the Race for Life as there's always a fantastic atmosphere in the air! One of the local radio stations was there to support the event and after crossing the finishing line we asked if they could play Taylor's shake it off so we could celebrate in style (no pun intended...it really did just happen)!

Where have the last two months gone?

I can’t believe that it’s over two months since I started working at the University! When I was writing my first blog post I was only a couple of weeks in and was just finding my feet – just over two months later and it feels like I’ve been here forever (in a good way!)

As promised I’ve been kept really busy with a lot of different tasks which has been a great way for me to get my head around all the different areas the MARC department are involved in. I’ve been writing content for the new PG prospectus, the UCMK prospectus and the new student welcome guide, sourcing images and liaising with various staff members. We’re now in the proofing stages and it feels great to see all of our hard work coming together!

I’ve also filmed a couple of videos which have appeared in the e-zines. It’s been a while since I used video and editing equipment so it felt really good to get back into it!  It was also a nice way for me to meet both staff and students around the university. I’ve got a couple more videos planned this month so don’t forget to smile at the camera if you see me about!

I sent my first edition of PG Life last week which was rather exciting. If any of you read it, I hope you enjoyed it! At the moment I’m beginning to plan the next edition as well as content for a couple of other e-zines for potential students and new starters.

Later this month I’ll be helping out at the Bedfordshire, Northamptonshire and Milton Keynes UCAS Convention, which is being hosted at our Bedford campus on the 22 and 23 June. I’ve participated in open day events when I was on my placement year but this will be the first UCAS fair that I’ve attended since I went to one when I was in college so I’m looking forward to helping out and seeing what goes on (maybe I’ll grab myself some freebies whilst I’m there too…).

All in all June is looking like an exciting month with prospectus sign-offs, e-zines and UCAS conventions! Not to mention that it’s my birthday this month and I’ll be celebrating it by singing along to Taylor Swift at Hyde Park! And I’m also going to Download festival next weekend! If you’re thinking that Download and Taylor Swift don’t really go together you’re probably right but what’s life without a little diversity eh?! 

Bye bye sunshine, hello real world!

Dressed up in the Cuban sunshine!

I’m fresh back from Cuba and back into the swing of things after a few days back at the office. The holiday was great- I attended a lovely family wedding and met lots of people from around the world; Scotland, Prague, Canada. It really was a fab holiday! Here’s a little picture taken just before the wedding...

As I’ve not been here since my last blog post, this one is going to be pretty short.

My priorities for the next couple of weeks are implementing the remainder of the activities from the UG February open day plan, including creating and sending emails, posting on social media, working with the CRM team on conversion and reminder communications and finishing open day brochure inserts for the students who come along to see us on the day.

I‘m also working hard on my backlog of open day evaluation reports; looking at activity performance to ensure we are putting together well thought out plans which provide good ROI. This will then feed in to my next open day campaign plans for future events. We love a good evaluation report here!

A newbie on my list is working with the recruitment team on new marketing collateral for forthcoming HE and UCAS fairs. I’m going to be creating a large banner for the team to use when they are travelling around the country talking to our prospective students. I’m also working on a UCAS convention brochure for the summer.

A sneak peek at our prospectus cover

And, while I’ve been away Sarah has been busy signing off the undergraduate 2016 prospectus; so all that’s left to do is sign off the book proof when we receive it from the printers at the end of the week. The undergraduate 2016 mini guide is also signed off- Sarah has been a busy bee- nothing new there!

So, I should really finish with a big ‘thank you’ to Sarah for picking up some of my work while I was away!!

Speak soon,

K