Tips for video production if you have no idea what you’re doing

Anyone who knows me professionally knows that writing is my passion and one of the few things I’m good at. But sometimes I wonder if anyone is actually reading the press releases, blog posts or features that I put together.

One of my objectives for the coming year is to include more rich content in everything I do. So over the past few months, I’ve been filming and putting together short videos for the staff newsletter, press releases and social media using Adobe Premiere Pro.

Before I go any further, I need to point out that I am a complete novice when it comes to video production. Everything I’ve learnt has been down to trial and error. So I thought I would share a few tips for anyone who wants to produce videos but doesn’t know where to start.

I’d also like to give a shout-out to Michael Hann, who has joined the Communications Team as maternity cover. We have worked as a team – Michael has gathered excellent footage which I have then turned into videos. Without his help, this whole process would have been a lot harder, so thank you Michael!

You don’t need expensive equipment

This is the kit we use - you can buy it here

We don’t use a fancy camera – just an iPad. The tech available on smart devices like iPads and iPhones nowadays means you don’t need to spend a fortune on cameras. We recently purchased some equipment, like a tripod which is designed to hold smart devices and a mic, which all cost about £25 from Amazon. You don’t need to spend a fortune.

You don’t need to produce an Oscar-winner
People don’t except Spielberg standard videos, unless they have paid a company to make it of course! Don’t worry too much if your first videos are a bit rough around the edges – at least you’re trying! Also, you’ll find that the more videos you make, the better they will become. You’ll get the knack for what works (and what doesn’t) and the process will get quicker and slicker.

Less is not more!

When gathering footage for your video, get as many different bits of footage from as many angles as you can. That way when it comes to editing you’ll have lots of footage to choose from. Remember you can’t add what you don’t have, but you can always cut what is already there.

When in doubt, YouTube it!
YouTube is full of short tutorials on how to do anything and everything in Premiere Pro. So take advantage of this free resource if you are not sure how to achieve something with your video, like adding a fade or adjusting the volume of the audio.

Below are some examples of what I’ve produced over the last few months. Like I said, I am no expert, but I am proud of what I’ve made and I’m looking forward to making more!