All tarted up for Clearing

Clearing. Yes, Clearing. That. From where you are, it might feel like "that time of year", though various parts of MAR are already "on it" ready to fight the annual rearguard with our finely honed collateral. Clearing, I suspect, will take on its familiar air of desperation masquerading as opportunity. Or should that be the other way round? Either or both ways, business as usual.

Or is it? This year, you could say, is more of the same. However, shifts in the market seem to have conspired against the Uni:

• lower numbers of 18 year olds;
• apprenticeships still being talked about and anticipated (leading to late engagement in the recruitment process), though not fully understood by some in the sector, let alone the students;
• greater levels of offer making by medium and higher tariff HEIs, some of whom have lowered their tariffs; 
• much wider use and abuse of unconditional offers;
• more vigorous marketing by a wider selection of HEIs, with institutions coming in earlier and wielding what appear to be higher spends and shinier incentives (e.g. Northampton laptops and Bucks New's new Clearing Access bursaries).

Mood music from UCAS and others  continues to encourage applicants to pursue aspirational choices, without a thought of whether Russell Group and - forgive the vernacular - "posh" unis are right for everybody. While choice and opportunities are abundant for students, universities are focussed on the bottom line and, as a result, becoming less touch-feely and more hard nosed in their approach.

University recruitment 2020?

All a far cry from what feels like the old, pastoral days of Clearing, but which - as Ellie pointed out last week - was only a few years ago. New Clearing has HEIs of all stripes and colours snarling and promising and focussing their attention on students who don't have the same level of impartial advice in schools. I would suggest that this state of affairs gives a far greater likelihood of hasty, hypnotised entrants entering academic worlds which may feel more hectic and, potentially more – well – "academic" than they had hoped.

University marketing 2020?

We owe it to potential students and to each other to make sure we give people the best information and the best opportunity we can. Most students, one hopes, will have a fulfilling life changing experience; most who come to Bedfordshire will also acquire life changing debts. Manageable, justifiable - arguably. But certainly nothing most sane people would blithely rush to embrace.

What will I be doing this year? I'm getting out of the office and will need to brush up on my phone manner. The continually stretching gap between initiatives/day-to-day departmental operation and resource has seen me drafted into manning phones in the PG Centre for the first couple of days of Clearing this year. I'm half looking forward/half dreading it. Talking to people on the telephone rather than fighting fires on email will be interesting and quite a departure from the blinkered monster that is email.

The author sends an email

Phones, eh? Many colleagues will still have them on their desks. Take a look. It's that funny black wedge with the handset with coily lead coming out of it. Remember? A device enabling people in remote locations to talk to each other. But not on the internet.

When telephones were bad....

This telephone thing was debunked in the second half of the last century, but really comes into its own in Clearing, when people from different backgrounds and frames of reference need to talk and really understand each other, rather than just shouting directives. Could there be a wider use for it in the normal working week, I wonder?

When telephones were good....

A rookie's opinion on Clearing

As the newest member of the team, I’ve been asked to do a couple of blog posts on Clearing, as:

1) I haven’t experienced working one at the Uni yet, and 2) because I’ve most recently been through the uni process.

When I was in Year 13 the word 'Clearing' was whispered in hushed tones behind closed doors. Nobody wanted to have to go through Clearing. I'm surmising, but I think these are the reasons why:

1) Clearing symbolised failure. Going through Clearing usually meant you hadn’t gotten the grades you were expecting, so was seen as a huge ‘I messed up’ sign above your head. 

2) Clearing equalled panic. We all had visions of hundreds of students fighting over limited university places. (Whether this was strictly true I have no idea, but the thought was enough to scare us all senseless).

3)  Not every university was in Clearing, so if your first choice was one of those institutions and you didn’t quite make the cut, you’d usually end up ‘downgrading’. 

4)  The uncertainty of it all. The assumption was that you’d end up going to a university you hadn’t looked around, staying in accommodation you hadn’t picked, and doing a course that might not have ultimately been your first choice. 

I have absolutely no relevant pictures for this blog post, so here is a happy doggo instead!

Five or six (I’m getting old, no need to remind me) years on, and Clearing is a whole different ball game. Let me try and explain in response to the points above. 

1)  Clearing doesn’t mean failure. We’ve interviewed students recently who went through Clearing because they did better than expected in their A-Levels, and decided that they did in fact want to come to university after all. Clearing can also be just a sign of someone indecisive, changing their mind, or having their circumstances change. And that’s not failure at all, that’s just life.
2)  I can’t speak from experience yet (having not worked through Clearing), but what I can assume is that there’s no need to panic. Clearing lasts an awful lot longer than it previously has, so even though ringing on the first day will probably give you the best options, you could also ring a week later and still be offered a place. 
3)  Almost every university in the country has courses in Clearing this year. Including the likes of Oxford and Cambridge. So you could probably even upgrade if you wanted.
4)  I think the uncertainty is still there, if I’m honest. But most universities run campus tours and visits for those people who have come through clearing, or have ‘virtual tour’ options on their websites so you can get an idea of where you’ll be studying. A chance to email or speak to the academics running your course is also a possibility, so you can ask any questions you may have. And guaranteed accommodation for first year students means you’ll be exactly where you need to be to meet new people and make potential friends for life.

I hope this cute bunny makes you feel less panicked about Clearing, it's certainly working for me.

So there you have it. After some consideration, I’ve decided most of the changes to Clearing are due to the sector, rather than changes to the process itself. It sort of feels like the weight of Clearing has been reversed. Whereas the panic used to fall on students, with universities not caring as much because the intake was quite slight for them, now Clearing is a MASSIVE DEAL for uni’s. Students can get pretty much whatever they want while universities are stressing over filling places. It’s a slightly unwelcome role reversal for us, but one that benefits our millennial’s, so that must be kind of a good thing, right? They are the future, after all.

Until next time.

Over and out.