If only I had Carol Vorderman’s maths skills

My head hurts...

You guessed it from the title; I’m still working on my backlog of open day evaluations. I’m over half way through the full enquirers open day report, which covers the June, October, November and December open days. If only I was born with the maths skills of Carol Vorderman, my head would probably be hurting less. We get some great insight from the evaluations though, so it’s of course worth it to enable us move our plans forward and improve with every open day campaign.

What’s scary is that we’re smack bang in the middle of our second round of open days; February, March and April. So whilst evaluating previous open day campaigns, I’m implementing others.

The start of our February open day

The UG February open day was successful with 327 students on campus at Luton and 133 at Bedford. And when you include the parents and friends who accompany the students, that’s a whole lotta people on campus!

I’m in to the second week of the March open day plans now; Google and digital media activity is up and running, emails and postcards are being worked on and social media posts up.
The numbers for the March open day are looking healthy too!

I’m also planning for the May postgraduate open day, with some initial activity taking place ahead of the campaign starting and research and brainstorming of some new initiatives and actions which will hopefully increase the success of our campaign once it’s up and running.

So besides open day activity, I'm forward planning the editorial lists for our advice communications and monthly e-zines to applicants so we can start to plan in videos and content we may need to source before each edition.

And lastly I’m gearing up to start work on the next round of publications; the UCAS convention brochure and other collateral that we feel we may need, the 2016 UCMK prospectus, the 2016 PG prospectus, and the new student guide for September 2015, which will all be starting imminently.

Hopefully next time I blog I’ve got another two evaluations complete (it good to set targets!)

Speak soon,

K