Improving our intranet

As I write this, I can tell that this blog post is probably going to be a two-parter (you lucky things), therefore this post will be more about scene setting and our aims and ambitions for now.

So I’ll start with the context part. Once upon a time someone coined the term the ‘digital workplace’ (basically all of the tools and technology provided by a workplace to enable its employees to do their jobs) and ever since ICT teams and Internal communicators alike have been grappling with how they can improve collaboration, employee engagement, communication, finding and sharing of information, business applications and agile working (being able to work from anywhere at any time).

This is supposed to represent the digital workplace, hopefully you get the picture.

An intranet is one of the key components of a digital workplace and here at the University of Bedfordshire a project to review of our intranet in.beds is in full-swing (and long overdue!). It is also particularly timely as improving the ‘staff experience’ is a key priority on our new strategic plan which launches in the summer.

As part of our digital workplace offering, we’re also looking at developing other tools and encouraging the use of Office 365 and Yammer (for which I have somehow volunteered to run a fringe event about at our annual staff conference – gulp!) among others, but I will come to talk about this more in a future post.

Why is an intranet important?

Personally, I don’t believe that having an outstanding intranet is the answer to great employee engagement- there are so many factors involved here. However, I do think that it plays an important role in helping staff to do their jobs more effectively and adds to a positive staff experience (if done well!). 

What makes a great intranet?

Ideally a good intranet should include:

• An engaging and dynamic homepage
• Interesting, useful and engaging content
• An opportunity for collaboration and sharing
• A useful and intelligent search functionality
• A quick way to find important things which make it easier to get things done
• A more personalised user experience

A journey to improvement

We want to make our intranet a useful tool for our colleagues and aspire to the best practice components listed above, whilst also being realistic at the same time- it can’t all happen at once. It is something that will require continuous improvement and we will constantly need to manage a cyclical process of review, development and measurement. 

I’m pleased to say that we’re on the first steps to understanding what our colleagues need and how we can support that. We recently ran an online survey (with the help of our fabulous Market Research Manager Andrew Kingston) to identify how colleagues use in.beds and their likes and frustrations among other things. Using this, plus analysing our intranet usage stats and conducting focus groups (to come in the next few weeks), we should have a pretty good idea of where the gaps are and where we can make an improvement.

Unlike some big corporate companies out there, we don’t have masses of money to spend revamping in.beds, but with the help of our talented digital marketing team, we can go a long way to contributing to a better digital workplace for our staff.

In my next post, I will reveal what our research found and what exciting plans we have for the intranet going forward.

Gearing up for Clearing

Clearing - it starts tomorrow (18^th August) though really it started much earlier for us, we’ve been campaigning since June and recruiting students through Clearing from 1^st July!

Now it feels a bit like a wedding or Christmas or getting our own exam results - it’s nerve wracking and exciting in the same measure.  It’s unlikely that I will sleep the night before and as we’ll be at work for 7am I may be testing the sleeping pods in our new library later in the day!

We launched this year’s campaign much earlier, 13^th June – to maximise opportunity with the BTEC market, key influencers and those using clearing as an initial entry point.  

Our advertising has clear aspirational hooks, features our own students engaged in practice and has full digital and social media integration.  Our microsite ensures that clearing enquirers have access to clear and concise information whilst ensuring we are able to effectively track traffic through our digital marketing. The site is fully mobile responsive as we know that over 80% of traffic will be through a mobile device. We’re receiving great coverage in the media for our helpful advice to students and featured graduates and we look forward to ITV Anglia covering our clearing operations tomorrow (18^th August).

It has now become a tradition that we launch Clearing each year with a PR stunt! Two years ago we had the flashmob in Luton Mall and last year projections across famous landmarks in London. This year to celebrate the launch of our fantastic new library we commissioned a piece of 3D street art for members of the community to engage with in the Luton Mall 17^th and 18^th August .

We’ve delivered visually impactful campaign with high visibility and I’m immensely proud of the work the marcomms team has produced.

We know that going to university changes people’s lives and we are incredibly excited about talking to students over the coming weeks, on the phone, via live chat or in person, about the life changing experience they can have at the University of Bedfordshire.

Making your marketing strategy work in a Digital Marketing age

Sarah De Guzman, Marketing Manager

It's an exciting time to be a marketer. But equally, it's also a challenging one. Our customers' preferences are ever changing, and at a fast pace. And, with a digital first attitude our prospective students are 'always online' and are 'constantly connected', often will the expectation that we are too!

Modern day marketing -
always online.

Our potential students, or 'Millennials' as they are otherwise known, have grown up in an electronics-filled and increasingly online and socially-networked world. It's therefore become a pivotal moment in marketing, where the offline versus online debate falls to the way side, and the focus is firmly being placed on digital marketing just being the new norm for marketing, and our previously 'tech-savvy online users' are simply now just known as our potential customers. In other words, digital marketing is no longer an experimental innovation for us, it's a daily marketing necessity and a fundamental means through which to talk to, and reach, what we hope to be the newest crop of Bedfordshire students.

For us, failure to jump on the digital band wagon, would leave us out of touch with our millennial audience and lagging behind our neighbouring competitors. But simply placing ads isn't enough. The need to create communities, content (of the relevant sort) and rich media has never been greater.

With that said, we're going to be incredibly busy over the next few months as we start to implement the start of this year's Clearing campaign which will be predominately digitally led. Our photoshoots are about to take place in the coming weeks, where we'll be gathering a range of image-led and video content to support our digital drive over this important recruitment period.

Digital vs mobile first

Operationally, we've experienced a significant shift towards digital in recent years, which opens up a vast selection of tools and channels at our disposal. We're constantly seeing new digital platforms, websites and social media options springing up. Thankfully, we have a Media Planning and Buying agency to support us with that; helping us track down the latest innovations, trends and digital products so we can make sure we're promoting in the right spaces and are talking to the right people, whilst ensuring we're getting the best return (more on this in a future post). We're also working closely with our Digital Consultant on a regular basis who works alongside us to monitor the quality of our web traffic, and keeps an ever watchful eye on where online conversations are taking place so we can continuously refine our audience targeting and make sure our advert placements and content strategies are working hard and yielding the desired results.

Making good data decisions:
Analyse to optimise 

Ultimately, the one thing that we can not forget is that data is king. The amount of data which we can collate, monitor and observe on a daily basis provides a wealth of insight into our markets (existing or new) potential customers, and campaign performance as we track their journey. As Kylie mentioned in the previous blog post, the analytics we work with can tell us a lot about our customers, and how our promotions have performed, so we can make regular adjustments to ensure we're getting the desired results, whilst constantly learning, and adapting to ensure we're keeping ahead of the curve and are providing relevant information to inform decision making.

The ability to track all of our digital output provides valuable insight which informs our future working. We're looking forward to getting some dashboards set up ahead of our next campaign, enabling us to see in real-time how our work is performing and how we can optimise further.

An understanding of data, and the need to formulate digital and social content plans is key as part of our ongoing strategy. And, with an ever increasing competitive market place, and with more Russell Groups competing in Clearing each year, it's becoming crowded with more online marketing noise than ever before, and so the need for us to hold our own, digitally, becomes paramount.

Keep an eye on this blog for more updates on the Clearing campaign, coming soon. Interested to see what other universities are doing? Then why not take a look at Market Research Manager, Andy's Clearing blog to keep on top of the latest competitor innovations and observations.

Why every HE marketer should own more than one hat

Sarah De Guzman, Marketing Manager

From the woolly to the wacky variety, I've never really been a big fan of hats. No matter where I look or what I try I just can't seem to make it work for me. It's either the wrong size, or style, or in most cases the wrong price. Whatever the reason, it's always something extra to carry! But over the years I've had a change of heart, and have warmed up to the idea of an extra accessory, both literally and figuratively speaking.

Up until a few months ago, the marketing team pretty much took care of itself. We wrote and actioned our plans, we produced publications, and we worked towards our own objectives and corporate priorities. However, the scope of our role is always changing, and never more so than now. And that's why owning more than one hat becomes all the more important, whether you like the look or not!

Take a look below to see just how many hats a HE Marketer needs:

Everyday Flat Cap - business
as usual

The first hat of the day is the Flat Cap, otherwise known as the everyday hat - a must-have staple for any marketer. This is the run-of-the-mill, day-to-day operations that forms the back bone of any team and its output. From processing prospectus requests and crunching data, to formulating briefs and campaign plans, to monitoring budgets and platform performance, the daily role of a university marketer is a varied beast. Our day-to-day roles involve rolling out and implementing a series of marketing plans and initiatives, optimising and modifying existing work, whilst planning for, and working on, 3 consecutive recruitment cycles at any one time. Did I also mention juggling skills are essential?

Creative hat - brimming full of
inspiration and ideas

Without any doubt, a marketer will always need a Creative Hat. Whether it's conducting photoshoots to get that impactful image, writing dynamic copy to hook in the reader, or conjuring up new ways to reach an audience and appeal to their interests, there's always an element of creativity involved in a marketers day job. After recently writing a creative brief, I've spent some time meeting with three design agencies over the course of the last week, to discuss their artwork interpretations, and to shape the look and feel of our impending campaigns: Clearing and 2017 Annual. We've also just launched our 2017 Undergraduate prospectus, which has been 5 months in the making, and another creative outlet to showcase our points of differentiation, and market positioning. It's also been great to see that my More than a degree brain child has manifested itself as a brand-new section of the website, courtesy of our Marketing Assistant, Sara. Again, it presents another creative outlet to market the University and present a niche against our competitors.

Safari explorer hat at the ready - on an
Open Day discovery

A quick change of costume and it's on to the Safari Explorer Hat for us. Over the last few weeks the Marketing team has been working hard to promote Open Days as the perfect opportunity to discover more about university and student life, to both applicants and late enquirers alike. But we haven't just been supporting on the marketing frontier. It was all hands on deck recently, as we helped set up for the big event over at our Luton campus (and I gave the team, and our Head of Recruitment a master-class in the art of table origami aka folding the corners nicely, much to their amusement). We also manned the open day registration desks and were chatting with, what we hope to be the newest crop of students come September, and getting them to sign in, whilst talking them through the wealth of shiny new publications and information we had on hand. It was great to see all of the marketing materials that we produce being used and so warmly received.

Future-thinking - a digital shift

Back in the office, and there's another switch to be made. This time, we've got our Digital Hat on to complete the task in hand. Over the last few months the team has been undergoing a series of (very) early Monday morning training sessions to up-skill in the digital arena. We've been adding another string to our bow, progressing on from being a 'traditional' marketing team, and predominantly print-led. This has seen us leading on the implementation of Google Search, Display and Re-targeting, as well as driving forward the text, artworking and targeting for paid Social Media content.

Whilst all the extra work makes for a busy day, with us sometimes having to wear all hats at once, it definitely adds even more variety to our roles and makes us even more versatile and knowledgeable about our craft. We're well on our way to making the move from a traditional team to multi-tasking, multi-function and multi-platform marketers.

To make it in marketing you have to be able to adapt with the times and move within a constantly changing environment. For us, if something isn't changing, we're wondering why it's still standing still and why we're getting left behind. For us this has meant diversifying our skills and our remit to ensure optimum performance and results, even it if it has affected our head wear, or in my case, the previous lack there of.

Adding another string to our bow

I mentioned in my last blog that the [traditional] marketing team have been dipping our toe into the digital world a little more; briefing Google search and display activity as well as promoted social media.

Well, this week we’ve taken it a little bit further and had some digital training on actually implementing the activity. On Monday (at 9am!!) we had a 1.5 hour training session on setting up Google search and display ads in Google Analytics. It was a really good session and Sarah and I have since had a go at setting up our own ads. We’ve started off with a smaller campaign while we get to grips with everything – and it may have taken us way longer than the average digital marketer to set up two ads each – but we did it. We definitely felt a self of accomplishment afterwards and in our daily report we’ve already seen small numbers coming through to the website from our ads, which we got a little too excited about perhaps.

It’s really good, as marketers, to be able to add to our skillset and not only understand digital aspects of marketing, but be able to actually implement and amend them ourselves too. Next week we’ll be setting up the remainder of the campaign and having further training sessions on monitoring and tweaking on-going campaigns and setting up promoted social media posts.

I think as a team we’re really excited about being able to do more digital marketing, and help our currently small digital marketing team – there’s no I in team!

Another day, another photography shoot

I also directed another photography shoot last week, this time for our 2017 prospectus front covers. We took pictures of different groups of students in different locations/settings around our Luton campus. 

It was a busy day, but we got some great pictures. We’re now working with our design agency to choose the best photos for each version of our prospectus.

Some of our lovely students taking
part in our photography shoot

Becoming the digital marketer

So, we all know how important digital marketing in these days, and I’m slowly dipping my toes in the water and getting to grips with more digital activity. Not necessarily the implementation, but more the briefing process – putting targeted Google and promoted social media briefs together for different aspects of the annual campaign.

As we like to be as targeted as possible using analysis from previous campaigns, there are a lot of ideas and thoughts to get down as coherently as possible; search ads, display ads, re-targeting, mobile ads, promoted social media posts. And then there's targeting, reaching new audiences, which subjects get more traction in which areas of the UK, different visuals for different subjects or locations, key words, affiliate websites, hidden landing pages…the list seems endless.  

I’ve got to admit it was daunting pulling together the first large brief, but I’ve just recently finished this and it’s now up and running. So, I’m now working on the next. Now here comes the issue; when we’re targeting some similar subjects in different campaigns how do we ensure we don’t compete with ourselves for the likes of key words or affiliate websites? And so it starts again; targeting, reaching new audiences, which subjects get more traction in which areas of the UK, different visuals for different subject or locations, key words, affiliate websites, hidden landing pages…the list seems endless.  Have I said that already?!

Although all of this has been a lot to get my head around, I am feeling excited that it’s giving me the opportunity to broaden my knowledge in terms of the digital aspects of marketing, which is great for my own development. Keep your eyes peeled for some analysis on my first large Google campaign...

Fruits of our labour
As Sara mentioned last week, we directed some photo shoots earlier this month and I thought I’d share a couple of images below as we’ve now had these back from the photographers we worked with. I'm looking forward to seeing these in our 2017 publications. We’ve still got one more shoot to do mid-November for the prospectus cover, and that’s photography done for 2016. Well that’s all from me this week and I’ve got a nice day off tomorrow! :)
Speak soon,
K

Students in our Go Global Cafe

New library at our UCMK campus

One of our business, Luton campus

Multi-channel, Multi-tasking Marketers - The Digital Frontier

By Sarah Hampton, Marketing Manager

We 'do' digital

In true 'the Fast show' style: This week I have mostly... been in training sessions and agency meetings. Sounds fun right? Well, with current changes taking place within the department, and being part of a team who are always keen to expand our repertoire and skills set, we've taken it upon ourselves to shadow other colleagues and enhance our knowledge, particularly in the digital arena. The need to be fully integrated, and shift the weighting of our campaigns towards a stronger digital focus, means that it's becoming more and more important for us marketers to have a firm understanding of the many digital platforms available to support us in campaign planning and implementation. And so, to help us on our merry way, we've been working closely with the digital team this week, to grasp a firmer understanding of Google advertising and analytics, as well as getting some handy hints, tips and techniques to engage with our audiences through social media. It's all very exciting, and so we look forward to sharing some learnings and insight as we get more involved in upcoming campaigns, on the digital front.

Taking PRide in our work -
 to gain regional recognition

In between all of the meetings, training sessions and Marketing tasks, I've still somehow managed to squeeze in two more award entries - there's just so many exciting things going on at the moment and so it's hard to resist. This week, we've submitted two entries to the CIPRide Awards for the Thames and Chiltern region, in the categories of best Integrated Campaign (for our 2014 Clearing campaign), and best Low Budget Campaign (for the September 2014 Open day campaign, where we almost doubled the footfall compared to the previous year). The short-list is out in mid-July. It's always great to showcase the effectiveness of the work undertaken within Marketing, and it's great for the team to be able to see the results of their hard work; especially after Kylie wrote an 87 page report on Open Day insight. So it's always nice when we're able to use the wealth of data, insight and analysis to further bolster the reputation and credibility of the team through bench-marking against our fellow industry peers.

Delighted to see @uniofbeds have been shortlisted for Best Student Recruitment campaign at the @heistawards - yay! pic.twitter.com/DRxYcuht5U

— Sarah Hampton (@Sarah_Hampton) May 15, 2015

Making a PR splash - with
our Clearing flash mob

In order news, I was absolutely over the moon to see that we had been short-listed for Best Student Recruitment Campaign at this year's Heist awards. The award entry, which was wonderfully written by Krystle Hall (Campaign Officer), showcases the very best from the 2014 Clearing campaign; from our community events and recruitment roadshow, to a range of wide spanning activity which made up a fully integrated, multi-channel approach - it's all in there. And don't forget the University's very own flash mob which took place in the Mall Luton. It's quite a large short-list, but we're going to keep everything crossed that we scoop the big win at these coveted awards. The ceremony dinner is on the 9th July, so stay tuned or keep an eye on twitter @uniofbeds to watch the evening's events unfold.

Finally, as we come to the end of the week, it becomes time to bid farewell to some more MARC colleagues. Lauren Hague (Digital Marketing Officer) and Mick Hart (Publications Officer) are leaving the University this week; Lauren is leaving us to pursue new challenges in the digital marketing arena, whilst Mick is retiring after serving almost 19 years as part of the team. We wish them all the best for their future endeavours, and look forward to sending them off in the traditional MARC way. It's going to be a quiet office, come Monday!

Campaigns Update

Krystle Hall, Campaign Officer

Where am I? What day is it and what’s my name again?

I am knee deep in our Clearing Campaign, that’s where.  I have been liaising with all our suppliers and in-house teams to coordinate schedules, specifications, deadlines, market research, production, tracking and delivery of all our Clearing activity (whilst fighting off a barrage of hard selling media contacts).

Our designers have been hard at work transforming the artwork to fit the myriad of specs for buses, bus shelters, posters, billboards, phone boxes, tube car panels, banners, lampposts and print adverts.  So what does it look like?

Can I get a drum roll please… Here is the final product:

The campaign is fully integrated.  All of the digital display adverts and social media activity are in harmony with the print artwork.  The outdoor and print advertising directs you to a bespoke landing page where you can search for courses, find information on accommodation, as well as, scholarships and bursaries and a chance to chat to our CRM team.  There is lots of helpful advice in the form of a video of our Clearing students that feature in the artwork giving their tips on Clearing, tweets and a link to further information on the process.   If you go onto youtube you can also find videos of the students talking about their experiences of Clearing and the course that they are studying.  We are very lucky to have such a talented digital team, it all looks so fresh.  My personal favourite so far is the short animations leading into the youtube videos; very cool.  Check it out!

Whose bright idea was that?

This year we have been exploring forms of advertising that we haven’t done before and have added some additional activity to the Clearing plan.  Some of the bright ideas that we have chosen to take forward are:

• Twitter - #pathtobeds
• Facebook – ‘Jump into Beds’ Forum to facilitate discussion amongst students and aid conversion
• Youtube - Live YouTube broadcast of a campus tour/the Clearing room/interviews with academics/sample lectures etc.
• Flash Mob - workshop for UoB students prior to performance, video to post on social media and website, professional dancers at event (4 performances), workshop at the event for the public, sound equipment hire and technician
• Legal Fly Posting – We have called upon Media Gang to put together a legal fly posing campaign in central London
• NUS Voucher – We will be incentivising clearing offers with £12 NUS vouchers 

      Then comes the tracking

The majority of the artwork has been approved and delivered now so I will be waiting with baited breath to see it all brought to life.   I will be carefully monitoring and tracking all activity to see what, designs, locations and platforms are delivering.

Did someone say ‘Winter’?

Winter Campaign planning is well underway.  I met with our advertising agency SMRS a couple of weeks ago in Manchester to discuss the brief.  It is a very exciting time embarking upon a new campaign and great to have the agency on board. 

We want to build on the concept of the student transformational journey and develop the Clearing artwork using successful UoB graduates.  I have been working with our Alumni Team to source graduates and will be setting up the next photo-shoot in the coming weeks.

I have also been working on other bespoke campaigns for our faculties but that’s a story for another day.

Type to you soon,

Krystle

New month, new starters

By Sarah Hampton, Marketing Manager

Welcome to our new Marketing
Officer, Kylie

For many, the month of March signals the start of spring, and a time of new beginnings. And the same can be said for our very own marketing department. As we get going with a new month we extend a warm welcome to our new Marketing Officer, Kylie Aldridge who has started today. Later this month we'll also be joined by Krystle Hall, our new Campaign Officer. It's a very exciting time as we welcome new members to the team, and get going on lots of exciting new projects. Kylie will be working her way through her induction this week, as she gets to grips with the University environment, and the many teams that make up the MARC department, and so I'm sure you'll be hearing more about this when Kylie posts up her first blog in the comings weeks.

Snapshot from our email
communications - promoting
Project Management

In other news, we've been busy working with the Business School to devise and implement a bespoke small-scale campaign to generate enquiries for the new MSc Project Management (by Distance Learning) course which starts later this March. We've been working to a set budget, and have been actioning a mainly digital marketing plan over the last few weeks. We haven't had much time to work on this, as we usually would like a longer lead time to make any real impact, but we're already starting to see the fruits of our efforts, as the academics keep us informed of the enquiries that are coming through via email as a result of our marketing efforts. Teaching starts week commencing 17 March for this course and so we still have a few weeks for the campaign to continue to take effect. We'll keep you updated on the progress of this.

It's a particularly busy time for us in the marketing team. Now that the UCAS deadline is well and truly out of the way, all of our efforts are focused on conversion, and what we call pre-clearing - a campaign that runs until June to encourage late applications from a mature audience. It also doubles up as the start of our clearing activity, in generating interest amongst those who haven't secured a university place, or may be considering us after the August results are out. Michelle will be sharing more with you about the finer details of the campaign. The visuals have almost been firmed up, the media is being booked in and so you should be seeing this campaign up and around the local area very shortly! Let us know what you think.

Waiting to hear if we've made it into
the short list - fingers crossed!

In other news, after juggling the many marketing tasks we've had going on recently, we finally managed to get an award entry in for the CIPR Excellence awards, and with only a day to spare. We've put in for Best Low Budget Campaign, for some work we did late last year with the Faculty of Education and Sport, to drum up enquiries and applications to our PGT Sport courses. After evaluating the marketing campaign we were successful in increasing applications by 40%. So we're keeping everything crossed as we wait to see whether we've made it into the short-list.

Picture perfect

Sarah Hampton - Marketing Manager

The very first Prospects
Postgraduate Awards

The month of November has indeed been a busy one, and not just on the work front. The Marketing team has been busy jet-setting around the UK as we attend many an award ceremony. In earlier posts you'll see we went to nearby St Albans for the CIPR PRide awards where we were incredibly excited to scoop two Gold Awards.

This time we headed off to Manchester, along with the Digital Marketing Team to attend the very first Prospects Postgraduate Awards. As our last event of the year, we were out to have a fabulous time!

Feeling festive and enjoying
the xmas market

On arrival we couldn't help but pay a quick visit to the Christmas Market which was a stone's throw from the Awards Venue, the Radisson Blu Hotel. We spent a good half an hour sampling different cheeses and working out whether it was ok to have pesto and coconut in a cheese - obviously not in the same cheese! After taking in and savouring the sights, sounds and smells of the market, we made our way to the venue ready to take us our seats. Being an avid awards goer this year, we like to think we can tell whether we're in for a lucky night. We were all sat on the judges table, so surely a good sign, right?

Our digital team celebrating
on stage - well done!

We were over the moon as the Digital team picked up first place for Best Website. A truly fantastic achievement, and very well deserved after all of their hard work! Unfortunately, we didn't manage to win this time round in the category of Best Postgraduate Prospectus. It was the biggy of the evening, with more than 11 universities all going for the coveted prize and so the competition was definitely steep. But we were very pleased to have made the short-list, and even managed to get a certificate for being a finalist.

Back in the office it's been an incredibly busy period as we get cracking with the 2015 Undergraduate Prospectus. We've been busy writing and refreshing all text, auditing all courses, and arranging new photography to best showcase our new facilities. It was Clare's first big photoshoot with us here at Bedfordshire, and so the team accompanied her to show her around the campuses and facilities and demonstrate the kind of shots we look for when putting a prospectus together. We were able to see the brand-new sports halls over at our Bedford campus, and although I've been with Bedfordshire for more than six years now, it was my first visit to the Alexander Sports Centre - oh the joys of following a sat nav and ending in sheer panic as it says "you have reached your destination" and you're in the middle of a residential area.

Brand-new Art & Design teaching space

I did enjoy going over to see the new Alexon building in the centre of Luton town, which is the new home for our Art and Design students. It was great to see such a professional looking creative space, and made for some excellent pictures which will feature in the new prospectus. We were able to showcase our Fashion students at work, as well as Interior Design students happily working away and commenting on different furniture designs, as part of their projects.

Aside from the prospectus, we're quite excited to be launching our new CRM system: Belong at Beds. We've been busy generating and uploading content, after many a training session, and are almost ready to go live. So keep checking back here to see how the live launch goes.