Post-Easter catch up

On my first day back after a relaxing Easter break, I attended some photography training, kindly organised by Heidi for the Comms team. During the course we went into a lot of depth about how to make the most of our cameras. The course leader reminded us on several occasions that humans are far more intelligent that cameras, but I’m not convinced I supported that theory for a lot of the day! 

The day was fairly confusing at times but I left feeling far more confident in my understanding of which setting to use when. I learned about how RAW files allow you to better edit a photograph and how to manually focus too. I suppose that time will tell as to whether it all sunk in but I’m hoping that with a bit of practice my photos will improve a lot.

Now the Easter break is over the marketing team is working really hard on the 2015 postgraduate prospectus, and the UCMK prospectus too. After lots of hard work by Sarah and Kylie on flatplans, we’re ready to bring these publications to life. Watch this space!  

I’ve been doing lots of work on promoting the postgraduate Jubilee Scholarship and spreading the Open Event coming up on 22 May. Other tasks have included sending out recommendation emails to all our third year students by department, to suggest PG courses that might suit them. As ever, I’ve been filming and editing lots of videos to brighten up our PG Life ezine.

word about the postgraduate

As you can probably tell, it’s very busy here but it’s really exciting to see more big projects get underway as we continue our efforts to show prospective students why Beds should be their first choice!

Clare

Hello

By Krystle Hall, Campaign Officer

I am Krystle the new Campaign Officer at the University of Bedfordshire.  Trinidadian born and Wirralian raised I find myself living in Hertfordshire, which I have found to be a quaint and friendly part of the world.  I join you from a London based advertising agency where I project managed a portfolio of accounts.    

   

I have been at the University of Bedfordshire for almost 2 weeks now.  I received a very warm welcome on my first day with a tasty Thai lunch at Nakorn where I enjoyed a green Thai curry punctuated with good conversation.  I have since had the pleasure of meeting everyone in the MARC department and was given the opportunity to sit down with a number of colleagues to pick their vast brains during my initial induction.  I feel like I have learnt an awful lot already and look forward to expanding my knowledge further.  I have also had a chance to tour the labyrinth campus which I hope will become familiar to me in time. 

Last week I found myself on the set of our new cinema advert, shot “on location” in the Student Village.  The director stalked the scene, technicians honed set and lighting whilst the cameraman found that perfect shot. I even got to feature as a passing student in one scene, the most challenging part of which was resisting the plate of Haribo sweets that had been placed in front of me.  Look out for my acting debut where you may get to see the side of my head in a couple of frames.  It was a lot of fun seeing the Digital Team hard at work; their ideas being brought to life.

It has been all GO already! 

Walking, new face, ‘hello!’ handshake; meeting, listening, reciting, note take; talking, phone rings, ‘hello!’ pondering; what’s this? Where’s that?  Who’s this? Why do that? What’s his name? That’s that; print out, copy, ‘hello!’ typo; staff card, door card, parking card; line chart, pie chart, bar chart; note pad,  ipad, gel pen, empty pen, read, tap, type, write, click, send.

I am now getting my first taste of planning, working on our Clearing Campaign.  I will keep you posted as the campaign develops.

Type to you soon,

Krystle

Keeping busy!

Alongside hectically proofing the UG prospectus, lots of the work I’ve been doing over the past week or so has revolved around the Postgraduate Virtual Open Event coming up on Wednesday 5th February. Advertising, emails, flyers and notices have all been arranged and it sounds like sign-ups are going well. I’m looking forward to it as it’ll be my first experience of a virtual open event and it’ll be good to see how it all works from behind the scenes. I think a virtual event would’ve been really helpful when I was applying to my universities myself, so I hope those who have signed up will get a lot out of it.

I've been doing lots of filming and
editing over the last couple of weeks.

Over the past couple of weeks I’ve spent quite a bit of time out and about filming students and staff members for various projects. I’ve done lots of this since I started working at the University and it’s something I really enjoy. It’s great to meet the students - after all, they are what all of our hard work is for. It’s really interesting to listen to their opinions and hear about their University experience. Despite my computer struggling at times to cope with the editing process, I really like putting together the clips I’ve filmed – it’s good to see a process through from start to finish.

Nobody says goodbye like the
Von Trapps...

It’s been a whole week since we said goodbye to Rehanna. She made me feel very welcome when I was brand new and finding my feet in the department and I will certainly miss her! What’s more, Friday marked the end of Sophie(our intern)’s time with us. She spent the last three weeks working on various projects with the team, and was a huge help to us. With all the goodbyes have come lots of delicious lunches with the team – every cloud has a silver lining I suppose! I’m really looking forward to welcoming new members of the team over the next weeks and months; it’ll be good to have somebody sitting in the (currently very empty) seat next to me again – it’s lonely over this side of the pod!

One month in and busy with exciting Graduation, Clearing and other campaigns

By Scott Buist – Marketing Assistant

Well what can I say? It’s been a busy four weeks since I started working within the University’s marketing team and I’ve settled in well. I feel I understand the dynamics of the team now and have a much better understanding of the University and how it operates.

As a team we have all been very busy with various different projects which we are running. Namely our subject guides which are now almost finished. We’re working closely with our in house designer to make sure they’ve got the most up-to-date and exciting information in them, ready to send to our Undergraduate students later in September. The main difference this year is that they’re going to be digital versions only, so watch this space for when they go live on our website. As mentioned in the previous blog posts, our 2014 prospectus has been put to bed and is with the printers – we’re really excited to see the printed thing after all of this time. Plans are now well underway for our 2015 publications; plan early as they say!

I am currently working on our award-winning e-zine: PG Life, which we send to our Postgraduate enquirers and subscribers each month, and so far it’s going well. I’ve been out and about on campus this week interviewing some of our students which you’ll be able to see in the next issue. We are working to a tight deadline but I am sure we will succeed. Sign up via: www.beds.ac.uk/pgstudy if you’re not already subscribed. And, if you have any University news and stories to share with us, let us know – we’re always on the hunt for exciting content to share with our prospective students.

Normally it would be Sarah and Lauren who produce the e-zine, but for the next month or so it’s all down to me! I wanted to say a huge congratulations to Lauren who having completed a degree in digital media; her move over to our digital team seems like a natural career path for her and I am sure she will love it and, it’s only a stone’s throw away from us at the moment, so I am sure we will be able to benefit from her expertise.

With Clearing about to kick off this week (15 August to be precise), I am sure that the next few weeks will keep us all as busy, if not more so than we have already been.

Celebrations, campaigns and clearing

By Sarah Hampton - Marketing Manager

Our blog posts are coming in thick and fast, and we’re very excited to be sharing an insight into all of our work and the many projects that we’re working on at the moment.

Postgraduate 2014 Prospectus

This week has seen the culmination of five months’ hard work come to an end, as we approve the 2014 Postgraduate Prospectus for print. Working on our prospectuses forms a key part of the work we do here in the Marketing team, and so we were very pleased to get another one under our belt this week. At the time of writing this blog post our latest prospectus has made its way over to Mansfield (where our external printer is based) and is currently on press. Here’s a sneak peek (left) at the cover. You can also flick through it online – we hope you will all like it as much as we do!

Just as one project comes to an end, another one begins. And the fact that we are already preparing for our next Undergraduate Prospectus, for 2015 entry, is an incredibly scary thought. More on this in future posts, as we approach the Prospectus tender stage and the creative pitches – my favourite time of the year!

For any of you who happened to be at our graduation ceremonies last week, I’m sure you will have seen a member of the Marketing team roaming around, armed with a video camera and microphone as we join in on the festivities of the day. Scott and Lauren ventured out to interview some of our graduates at both our Luton and Putteridge Bury campuses last week, and spoke to some of our graduates about their time at Bedfordshire. They were also on a mission to capture the fantastic buzzy atmosphere that comes with celebrating our students’ success. You’ll be able to see the video interviews in the next issue of our award-winning monthly e-zine, Postgraduate Life. If you’re not already subscribed to receive it then fear not, as you can sign up here.

Congratulations to all graduates from the University of Bedfordshire who are celebrating their success today! @uniofbeds
— Iliyan Nanchev (@IliyanNanchev) July 23, 2013

August is by far one of our busiest months for us as we prepare for Clearing. The team has been hard at work for the last few months; working with creative agencies to develop our campaign visuals; our key messages; arranging photo shoots; and devising and costing out the activities that will form our marketing campaign for this years’ Clearing period. Since some of our visuals have now gone live, we can exclusively share some highlights with you. We currently have some outdoor media up and running including bus advertising, both in the local area and in London. Keep looking out for other aspects of our campaign over the coming weeks, and be sure to let us know what you think.

Clearing Campaign 2013 (bus rear)

Watch this space for more Clearing updates as our campaign gets rolled out.