Wednesday 11 February 2015

Bye bye sunshine, hello real world!




Dressed up in the Cuban sunshine!
I’m fresh back from Cuba and back into the swing of things after a few days back at the office. The holiday was great- I attended a lovely family wedding and met lots of people from around the world; Scotland, Prague, Canada. It really was a fab holiday! Here’s a little picture taken just before the wedding...

As I’ve not been here since my last blog post, this one is going to be pretty short.

My priorities for the next couple of weeks are implementing the remainder of the activities from the UG February open day plan, including creating and sending emails, posting on social media, working with the CRM team on conversion and reminder communications and finishing open day brochure inserts for the students who come along to see us on the day.

I‘m also working hard on my backlog of open day evaluation reports; looking at activity performance to ensure we are putting together well thought out plans which provide good ROI. This will then feed in to my next open day campaign plans for future events. We love a good evaluation report here!

A newbie on my list is working with the recruitment team on new marketing collateral for forthcoming HE and UCAS fairs. I’m going to be creating a large banner for the team to use when they are travelling around the country talking to our prospective students. I’m also working on a UCAS convention brochure for the summer.

A sneak peek at our prospectus cover
And, while I’ve been away Sarah has been busy signing off the undergraduate 2016 prospectus; so all that’s left to do is sign off the book proof when we receive it from the printers at the end of the week. The undergraduate 2016 mini guide is also signed off- Sarah has been a busy bee- nothing new there!

So, I should really finish with a big ‘thank you’ to Sarah for picking up some of my work while I was away!!
Speak soon,
K



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