With any career it’s important to develop and learn new things. So over the last few months I’ve been looking at projects I can get involved in to help my own development.The first project I’ve been working on is managing the print tender for the 2018 prospectuses. Don’t worry – you haven’t nodded off and missed Christmas! As you’ll know by now, we’re always working way ahead in marketing. I sourced potential suppliers (it was also open to any other suppliers who wanted to put themselves forward for the job), updated the tender documents, worked on a questionnaire for the suppliers, and evaluated the pricing and questionnaire in order to select the company who will print our 2018 publications. I’ve now selected the company we’ll be working with and they even suggested an alternative paper stock which will make us a little cost saving! The next step is to meet with the company to discuss ways of working, new paper stock, timings etc.
I’m also looking to appoint people as part of the University’s graduate development scheme and student internship scheme. These schemes allow us to take on a recent graduate or intern to work in the team for a short period of time (usually 4-6 weeks) to gain valuable work experience. So I’ll be helping to choose the applicants for the department and managing them once they are here. I’m keen to lead on this project and gain more experience in managing people. So far I’m collating a list of appropriate projects they could work on and drafting up job specs.
Some current jobs...
The team have recently started work on the undergraduate 2018 prospectus – working with the design agency on the design concepts and progressing the look and feel from the current prospectus, agreeing production schedules and sourcing photography opportunities for photoshoots next month. I’m now looking to agree the definitive course list – our course offering – for the 2018 cycle and updating course copy from the current prospectus in line with any course modifications.
And as we’re well into the winter Open Day season now, as well as working on implementing the campaign plans, I’ve started my rolling evaluation report, in the hope that if I keep on top of this after each event, when it comes to the end of the season I can wrap it up quite quickly ready for the Spring season starting in the new year.
And less work related…
Be gentle with Sarah and Sara while I’m away…enjoying the sun…and the beach…and the coral reef.
Speak soon,
K
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ReplyDeleteDigital marketing activity is still growing across the world according to the headline global marketing index. Digital media continues to rapidly grow; while the marketing budgets are expanding, traditional media is declining (World Economics, 2015).[32] Digital media helps brands reach consumers to engage with their product or service in a personalised way. Five areas, which are outlined as current industry practices that are often ineffective are prioritizing clicks, balancing search and display, understanding mobiles, targeting, viewability, brand safety and invalid traffic, and cross-platform measurement (Whiteside, 2016).
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I think that digital marketing is a number one today. People are trying to promote their business and to make it better for the customer. I've recently tried to use incentive travel for my clients in order to show them the whole advantages of my business.
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