Gearing up for Clearing

Clearing - it starts tomorrow (18^th August) though really it started much earlier for us, we’ve been campaigning since June and recruiting students through Clearing from 1^st July!

Now it feels a bit like a wedding or Christmas or getting our own exam results - it’s nerve wracking and exciting in the same measure.  It’s unlikely that I will sleep the night before and as we’ll be at work for 7am I may be testing the sleeping pods in our new library later in the day!

We launched this year’s campaign much earlier, 13^th June – to maximise opportunity with the BTEC market, key influencers and those using clearing as an initial entry point.  

Our advertising has clear aspirational hooks, features our own students engaged in practice and has full digital and social media integration.  Our microsite ensures that clearing enquirers have access to clear and concise information whilst ensuring we are able to effectively track traffic through our digital marketing. The site is fully mobile responsive as we know that over 80% of traffic will be through a mobile device. We’re receiving great coverage in the media for our helpful advice to students and featured graduates and we look forward to ITV Anglia covering our clearing operations tomorrow (18^th August).

It has now become a tradition that we launch Clearing each year with a PR stunt! Two years ago we had the flashmob in Luton Mall and last year projections across famous landmarks in London. This year to celebrate the launch of our fantastic new library we commissioned a piece of 3D street art for members of the community to engage with in the Luton Mall 17^th and 18^th August .

We’ve delivered visually impactful campaign with high visibility and I’m immensely proud of the work the marcomms team has produced.

We know that going to university changes people’s lives and we are incredibly excited about talking to students over the coming weeks, on the phone, via live chat or in person, about the life changing experience they can have at the University of Bedfordshire.