After spending a week in sunny Las Vegas, USA, it's back to the not so sunny Luton, and a mountain of emails and campaign work to catch up on.
Another accolade to add to the marketing shelf |
A while back, Andy our Market Research Manager and I decided on a bit of a whim to enter this here blog for an award, to see how we fared amongst the sector and our fellow marketing peers and HE professionals. I was pretty happy to see that whilst we didn't secure the big win, we did receive a 'Highly Commended' recognition from the judges.
It was great to see that we'd made the short-list in the first place as it was very competitive. There were 2,000 entries submitted for the award, and 79,000 public votes were cast resulting in our Marketing Blog beating off stiff competition to make it into the top ten short list. So we're very pleased with the result and to make it that far, considering our humble blogging beginnings.
UKBA sent us an email notifying us of the big result:
"Congratulations on being awarded highly commended at the UK Blog Awards. The judges assessed your Blog against a rigorous criteria of: Design, Style, Content, Marketing, and Usability which was then assessed against five sub-criteria’s. Some of our judges have said that the criteria is the most intense that they have critiqued against. Therefore, you should be super proud of your highly commended blog achievement!" - And indeed we are!
So, a big thank you to everyone who voted to help us secure the short-list, and we'll be sure to continue to share our marketing updates and insight and to build on the good work here, ready for UKBA 2017, next year!
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