We’re still beaming with PRide

So, I mentioned in my blog a few weeks ago that we were shortlisted for two CIPRide awards. Well I’m super excited to say we won both – Gold for best integrated campaign for our 2014 Clearing campaign, and Silver for best low budget campaign for our 2014 September open day campaign . The team were really pleased, but the dilemma now is where to put them in the office; our cabinet is getting pretty full, which is a nice problem to have.

We're winners!

The awards were held at Homerton College in Cambridge this year and it was a lovely venue; the buildings were great, and the room that held the awards ceremony was really grand. The food was also really nice, so all in all a good night. I attended the awards for the first time last year, and Sarah has attended previous CIPRide awards, but it was the first time for Sara and Charlotte.

Accepting our Gold Award

The event started with some welcome drinks, before we sat down for a hearty three course dinner; Goats cheese and golden beetroot salad to start, Honey roasted duck breast and veg for main, and finished off with chocolate fondant and caramel ice cream, which was delicious- I could eat it all again now!

After the dinner (and a couple of glasses of wine) it was time for a quiz and then the awards ceremony. As our categories and the finalists shortlisted were read out I could feel the tension from the team, it’s great to be shortlisted but after all of our hard work, and because we’re quite competitive, we really wanted to come away with something. And we did, which was fantastic!

Accepting our Silver Award

The event had great use of social media too – there was a photo booth which allowed you to upload images straight onto Twitter, Facebook or Instagram and they were also shown around the room on various screens throughout the night, which was great. I’ve shared some pictures of the team throughout this blog, but you can see all of the pictures here.

Hopefully, we can enter and win more awards as the year goes on. The 2015 September open day campaign generated some good numbers again this year, so watch this space…

As Sarah mentioned last week, we are now down to a team of three, so winning the awards was great for the team morale. And as we continue through this cycle, we will continue to be targeted in our approach to campaigns and hopefully continue to yield some great results for the University. Throughout the year, the marketing team try to enter numerous awards, by numerous awarding bodies, as it’s not only great for the team to have our hard work recognised, but it’s also good to showcase the work that we’re doing.

Speak soon,
K

Celebrating our wins in the photo booth!