A whistle stop tour
I’m going to give you a whistle stop tour of campaigns in
this blog as I am so busy at the moment.
Another day, another campaign evaluation. This time
it’s Winter Campaign. I have been reflecting on the activity; digging through
the traps and coils and springs. I have identified the limitations, outdoor and
SOI data capture along with the implications of overlapping campaigns. After all
my probing what have I observed …. Google rules all. No surprises there. It was a successful
campaign on the whole and the value is clear. Next up for evaluation are Jan Starts
and Aylesbury.
Pre-Clearing is alive and kicking. The outdoor aspect
of the campaign has now come to a close but we are still all over online and
social media platforms. I always keep a careful eye on performance and the
lovely Lauren Hague (Digital Officer) gave me an overview of our social media
reporting last week, needless to say I was very excited to discover some new shiny
graphs to play with.
Now that the Clearing evaluation is complete, I'm at planning stage. The team recently had an artwork meeting to thrash out new
ideas and concepts for Clearing. I have been writing the brief for our
design agency Fabrik and putting together some concept mood boards. As it will be a
digital centric campaign it is important that there is synergy between
platforms for brand unity. We are meeting with Fabrik this week to discuss our
approach, not only for Clearing but for future branding as well, and we are all very
excited. I have been working on evaluations for a couple of weeks now so I will
be embracing the opportunity to turn my hand to the creative.
UCMK campaign is chugging along, no major updates to share
there. I am also entering my first Heist Award submission next week and have
been putting the entry together so keep your fingers crossed for a shortlist. Right, I better get back to it.
Later skaters,
Krystle
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