Team outings

Photo-booth fun

Last Friday we all spent the afternoon at the staff summer party, celebrating our hard work over the last six months, eating ice cream and generally having a good time (see embarrassing brilliant photo-booth picture for evidence). 

Putteridge Bury not only played host to the Brazil-themed summer party, but was the location for another team outing this week too; the marketing team got together to discuss the implementation of the verbal brand research that has been taking place over the last months.

Though the implementation of the verbal brand is quite a daunting task, there was a lot of good discussion about how best to use all the research that has been undertaken to our advantage. 

Our location: Putteridge Bury

During a creative session at the end of the day, we broke down the wording of the verbal brand and discussed how it could be used to communicate with some of our extensive audiences. We also discussed it on a subject by subject basis and, while we only really scratched the surface of what we can do, it quickly became clear that the verbal brand will be useful on every level of the organisation and in every task we undertake.

We plan to have further creative sessions where we will go into even more detail about how the verbal brand will be implemented in the marketing materials we are producing. I already feel positive about the impact it will have on our ability to communicate effectively with our audiences but I think, as time goes on and we understand it in ever more detail, the task ahead will feel a lot less enormous!

As well as being out of the office, I’ve been working hard on my sections of the 2015 PG prospectus; the deadline is getting ever closer and I still have some work to do, so I’d better stop blogging and get to it..!

Clare