A little insight into my week

I can’t quite believe that it’s Friday already – this week has flown by, and what a week it’s been.

Earlier this week some of our media providers came in to present some of the new media platforms that are available. These are always really interesting and informative days as the media providers share some of their market insight with us, as well as their predictions of where the market may be heading. They then present to us some of the new ways available to connect with our audience, to help strengthen the University of Bedfordshire brand awareness and engagement.

The way in which consumers connect with brands continues to change dramatically, and consumers expect more from brands than they once did. Because of this we have been focusing on how we can make our messages more personalised, and some of the options that we were shown will allow us to do exactly that. I don’t think I can say too much more right now, but keep your eyes peeled over Clearing to see what we’ve been up to.

We also had a meeting with our media agency to discuss how our campaign has performed over the last year, and to see what’s in store over Clearing. These meetings provide a good opportunity for us to take the time to reflect on what’s worked, what hasn’t, and what we can do to improve our messaging in the future.

We have a really exciting Clearing campaign planned this year, and we’re excited for you all to see it. One aspect at the heart of all of our campaigns is that we use our own students, rather than models or actors. We believe that this presents a more accurate representation of Bedfordshire, and we try to capture video content as well so that prospective students can hear about our current students experiences. We’ve got our photo-shoots coming up over the next couple of weeks so I’ve been busy contacting our students this week to see if they would like to take part in our campaign, trying to ensure that all subject areas are represented. Although the next couple of weeks will be busy, I always enjoy meeting our students and learning about their Bedfordshire experiences.

I’m not sure I can finish without making a celebratory comment about the sun finally making an appearance this week can I? It’s been a little hot in the office the last few days, but we seem to have found the perfect solution*.

Sara

*Other ice lollies are available from retailers