Thursday, 16 February 2017

Meet the team at one of our Open Days

One of our responsibilities within the Marketing department is to work with the Recruitment team to help plan the Open Days throughout the year. Before each season Kylie puts together a plan for the Open Days which includes emails, postcards, and digital screens etc. One of my roles is to help implement the plans, which includes drafting email communications for different audiences, working with designers to produce any printed collateral, and creating digital artwork for our digital screens and LRC screens around campus. 

Yesterday I also got to help out at our Luton Open Day. Helping at the event is a great way for us to gain insight into the events, which we can then use in our marketing materials. It also provides us with the opportunity to talk to some of our student enquirers and applicants, and their friends and families, to find out how they've found the day, and what they're looking to achieve. 

Our Student Ambassadors are also on hand at our Open Days, taking enquirers on campus tours, and showing them where to go for the various talks throughout the day. The Student Ambassadors are great as they're able to answer any questions about what life as a student at Beds is really like, and can provide useful tips about being a student and living in the area.

But the work doesn't stop once the event has finished. After each event we send a further email thanking everyone for coming, as well as an email to anyone who couldn't attend, letting them know about our next Open Day and inviting them to one of our regular campus tours.

You can find out more about our Open Days and campus tours here.

 

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