Taking PRide in our achievements

Sarah De Guzman, Marketing Manager

Desk pride in the office today :-)

Writing award submissions takes a lot of time and commitment. From scouring our marketing reports to assess campaign performance, reviewing the market research results from our Market Research Manager, to number crunching to demonstrate a return on investment, each and every submission takes a significant investment of time and effort, alongside the day job. But here in Marketing HQ we do like to squeeze in time to do just this.

Of course it's fantastic if you secure the short-list, but it's also a great nod to the hard work carried out in the team, and provides a great opportunity to reflect on our successes which can often be overlooked in the day-to-day busyness of campaign planning and implementation. And not forgetting to mention the kudos in being able to benchmark ourselves against our industry peers.

And that's why we were absolutely overjoyed to see that we'd been short-listed for not one, but two CIPRide Awards this year! A fantastic testament to all of the hard work undertaken this year - especially since we're rather depleted in resource as of late, and have had to be more frugal than in previous years - making every penny count in our campaigns.

Hurrah! Amazing to see that we've been shortlisted twice @CIPR_Awards -Low Budget & Integrated Campaign #PRideAwards pic.twitter.com/PKBp0ayhTb

— Sarah De Guzman (@Sarah_Hampton) July 18, 2016

The short-list may be out, but it looks as though we have some stiff competition - having entered two of the most competitive categories for our region this year.

We're up for Best Integrated Campaign - for the Clearing Campaign to support recruitment for 2015 entry, as well as Best Low Budget Campaign - for the performance of our September Open Day campaign, the latter award being Kylie's very first award submission - so a great result to secure the short-list first time round!

The Awards culminate in a 'do later in the year in Cambridge, so we'll keep you posted on how we do nearer the time. We've won Gold awards three year's in a row at CIPRide, so no pressure to keep the record going! But in the meantime, we're going to take a moment to relish in our achievements, before we get our heads crammed back into the beast that is Clearing to see if we will have another entry worthy of submission next year. Here's hoping!