Thursday, 18 February 2016

A small but mighty team

I think this week’s post will be a quick one from me. You might think it’s the pressure getting to me this week, as we’ve just been nominated for an award for our blog in the UK Blog Awards 2016 (sorry for the not so subtle plug there). But in reality, it's maybe because things are ticking along - there's lot's going on as always; reports, plans, campaigns, conversion activity, meetings, print collateral, emails - OK I'll stop there! But there's not a lot of new things to report as quite often a lot of the work we do is ongoing. We're a small but mighty team!

So, what have I been up to since last time...
I’ve started to update our in-house style guide that I mentioned in my previous blog post. I’ve amended the format a little and added in some things that I think were missing from the previous version, using inconsistencies that I have come across when working on previous printed collateral. I’ll be sense checking it and then liaising with other teams in the department for their feedback – digital, comms, CRM, and the rest of the marketing team – anyone who writes or creates anything external facing for our audiences.
The UCAS convention season is fast approaching, so I’ve been liaising with the recruitment team to ensure we’re armed with collateral for all of the events that we attend around the UK, as well as planning the collateral we’ll need for the UCAS convention that we’re hosting at our Bedford campus on 20-22 June. This will be the third UCAS convention we’ve held on campus and each year the recruitment team are building on the success of the previous year’s event, with each year getting bigger and better. We welcome thousands of students and schools through our doors so it’s a key time for us!

I also helped out at yesterday’s open day – the first time I’ve been able to support the recruitment team during an event. I was working on the CATS registration desk at our Luton campus – scanning people in and giving them a rundown of the day’s events.
Some positive open day feedback
As well as the above, I've been working on different conversion activity – emails, print collateral and so on – this time of year is crucial for us, so we're working on pulling out all the stops. 

And finally, I’ve almost finished two more evaluation reports – the first time I’ve been a head on reports in a wee while.

Speak soon,

K

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