Adding another string to our bow

I mentioned in my last blog that the [traditional] marketing team have been dipping our toe into the digital world a little more; briefing Google search and display activity as well as promoted social media.

Well, this week we’ve taken it a little bit further and had some digital training on actually implementing the activity. On Monday (at 9am!!) we had a 1.5 hour training session on setting up Google search and display ads in Google Analytics. It was a really good session and Sarah and I have since had a go at setting up our own ads. We’ve started off with a smaller campaign while we get to grips with everything – and it may have taken us way longer than the average digital marketer to set up two ads each – but we did it. We definitely felt a self of accomplishment afterwards and in our daily report we’ve already seen small numbers coming through to the website from our ads, which we got a little too excited about perhaps.

It’s really good, as marketers, to be able to add to our skillset and not only understand digital aspects of marketing, but be able to actually implement and amend them ourselves too. Next week we’ll be setting up the remainder of the campaign and having further training sessions on monitoring and tweaking on-going campaigns and setting up promoted social media posts.

I think as a team we’re really excited about being able to do more digital marketing, and help our currently small digital marketing team – there’s no I in team!

Another day, another photography shoot

I also directed another photography shoot last week, this time for our 2017 prospectus front covers. We took pictures of different groups of students in different locations/settings around our Luton campus. 

It was a busy day, but we got some great pictures. We’re now working with our design agency to choose the best photos for each version of our prospectus.

Some of our lovely students taking
part in our photography shoot