The other side of the table

So, if anyone reading this studied Advertising and Marketing Communications (or a similar subject), like me, at university you’ll know the feeling of pretending to work in an agency, creating a solution to a brief and then preparing and presenting your solution to your “client” (/university lecturers). Well, a few weeks ago I got to sit on the other side of the table and listen to various agencies pitch their ideas to us as part of our tender process for the 2017 prospectuses. It was a really interesting and great experience for me to be part of this and to see the different dynamics of the agencies and the various approaches to our brief. Over the course of the day we definitely saw some really great ideas and by the end of the day my creativity levels were on over-drive! And, as scary as it is to think that we’re already thinking about the 2017 prospectuses, I’m really excited to start the process. Although I have worked on the 2016 PG prospectus, this will be the first time I have worked on a project like this from tender to print!

As part of my role I produce the monthly PG e-zine, PG Life. This month I met with Prof. Karen Randell, head of Media Arts and Production, to film a video about the PG courses available and the facilities that we have. I hadn’t been to the TV studio here at Beds so I was really excited to go over and see what it was all about! I was really impressed with the facilities available and it was great to hear from Karen about the various opportunities available to our students. 

I’ve also been working on the Students’ Guide to University and the Parents’ Guide to University applicants as well as producing some bookmarks and postcards for our open day events coming up (don’t forget to book your place). I really enjoy working with our designers; sending them a brief and seeing it come together! As well as producing promotional materials for the open days I've also been writing content for our CRM site, Facebook and Twitter accounts and creating e-newsletters. 

I almost forgot to mention Clearing! The office has been a bit quieter the last couple of weeks as the admissions team have gone over to the PG centre with a specialised Clearing team to help students with any Clearing queries they may have. The Recruitment team are also out and about at various events promoting Beds. I keep seeing our stand when I go into town on my lunch break (must.stop.spending...) and it looks like there's so much going on, so if you see it make sure you get involved!