I'm finding it hard to believe that a whole month has passed
since my last post; it feels more like a few days! So much has happened in the
last few weeks so I'm just going to pick out a few highlights to talk about…
Tender Pitches
As Krystle mentioned in the last post, the team was recently part of the panel listening to agencies pitch. My particular interest was in how the agencies presented their creative ideas for our 2016 suite of publications; as I'll be working with the team on the 2016 prospectuses, I wanted to know lots about the look and style of the publications but also the processes that will be help us reach an outstanding final result without too many issues along the way.
It was fascinating to see how each agency approached the tender process in their own unique way, and some of the creative ideas they came up with were really impressive. I found it a massive challenge to pick a favourite at the end of the day!
2016 Prospectuses
As Krystle mentioned in the last post, the team was recently part of the panel listening to agencies pitch. My particular interest was in how the agencies presented their creative ideas for our 2016 suite of publications; as I'll be working with the team on the 2016 prospectuses, I wanted to know lots about the look and style of the publications but also the processes that will be help us reach an outstanding final result without too many issues along the way.
It was fascinating to see how each agency approached the tender process in their own unique way, and some of the creative ideas they came up with were really impressive. I found it a massive challenge to pick a favourite at the end of the day!
 |
| Can't wait to see what the 2016 prospectuses will look like! |
While we finish off our work on the 2014 entry and start work on the 2015
cycle, the Marketing Team has begun work on the 2016 suite of prospectuses! So,
as well as trying not to get confused, I've been working with Kylie to arrange
a photo shoot for prospectus images. The shoot is due to take place at the end
of October. We'll be taking profile photos of students and also photographing
as many of our brilliant facilities as we can.
Verbal Brand
In that past week or two I've met up with colleagues from the Students' Union
and the Department of Computer Science and Technology. In these meetings we've
discussed the University's new Verbal Brand strategy.
As ever, it's great to talk to colleagues. I always come away from meetings like these full of new knowledge about the impressive things that are going on in the University. The verbal brand project is exciting because it's going to allow us to use all the information we find out to positively explain what we do here and why we do it so well.
As ever, it's great to talk to colleagues. I always come away from meetings like these full of new knowledge about the impressive things that are going on in the University. The verbal brand project is exciting because it's going to allow us to use all the information we find out to positively explain what we do here and why we do it so well.
Catch up soon.
Clare
Posts
No comments:
Post a Comment