Friday 5 September 2014

CASE Conference 2014



Last week I travelled to Edinburgh for the CASE (Council for Advancement and Support of Education) Europe Annual Conference 2014, along with almost 1,000 delegates from countries across the continent.

I boarded a flight from Luton airport early on Tuesday morning and arrived just in time for midday registration and opening plenary. The two and a half days that followed were full of inspiring case studies, funny speeches, informative presentations and motivational advice. A couple of ideas particularly inspired me:
  • Digital content marketing
    A brilliant session with Oxford Brookes’ Tim Gibson and Richard Sills sparked lots of ideas about how best to use digital content to content to engage audiences. Interestingly, the University magazine, Observe, is ‘going digital;’ the print version of the annual magazine is now available as a digital page-turner, and Observe will soon be supported by an online, interactive, content-driven social space where students will easily be able to share and comment on content
  • Connecting with people can make us relevant
    Jason Simon from University of California (UC) got me thinking about how I could be talking about the University of Bedfordshire in the marketing material I produce. UC ran a great campaign focussed on connecting themselves to peoples’ every day, local lives: ‘Whether you know it or not UC has probably played a part in your day/life.’ This opened up opportunities for them to draw in research (ie. our researcher has created a tool kit to help social workers help you), specific courses (ie. our nurses are helping the people of Luton in the L&D hospital right now) etc. Making the most of our good news by making them into stories that really connect with people.
There were a few fun evenings of entertainment involved too! It was great to attend the Welcome Reception at the National Museum of Scotland at the end of day one:
Of course, taking three days out of the office has left me with a hefty to-do list this week, but it's well worth it; I've returned to my desk full of ideas that I hope to put into action over the coming weeks and months.
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