Friday, 15 August 2014

Clearing: a path to your future


Clearing 2014
With colleagues from all over the MARC team working so hard on the Clearing campaign, we’ve witnessed it gaining a lot of momentum over the last couple of weeks. 
Campaign visuals are looking fantastic in situ – they're absolutely everywhere and so very hard to miss! Bus backs, billboards, bus stops, posters, big screens, lamp posts, banners… You name it, we’re there! Even as I prepared to leave the country on holiday at the start of August, the clearing message flashed up on the check-in screen at Luton airport; rest assured, all bases have been covered!

As well as the more traditional marketing activity, Krystle’s organisation of a Clearing flash mob created a real buzz in Luton Mall this week. On Wednesday 40 dancers entertained the public with flash mobs dancing throughout the afternoon. The atmosphere was brilliant and Lutonians young and old had lots of fun, all in the name of Clearing!

Here's just a couple of the mentions we got on Twitter after the event:


Student Ambassadors outside the show van
I’ve enjoyed getting involved in the Clearing efforts not least because it’s given me a reason to get out of the office. On Thursday I manned the Clearing show van with two of our wonderful Student Ambassadors. It’s great to step away from the computer screen, get out into the local community, and talk to the public face-to-face; who knows, someone I’ve talked to this week may end up studying at Bedfordshire later this year. 

As the Admissions and Recruitment teams continue to work hard over the weekend and beyond, I’m glad I’m able to play a small part in the University of Bedfordshire Clearing operation this year. I have a great feeling that all the positive momentum created so far will carry us through!

PG 2015: Hot off the press!
PG prospectus 2015
While most of our minds are focussed fully on Clearing 2014, it’s hard to believe that the Marketing team has now completed the full suite of 2015 publications! Copies of the brand new postgraduate prospectus for 2015 entry arrived on our desks this week, and we’re delighted with the finished item. If you haven’t already seen a copy, feel free to pop over to the Marketing pod to take a look. 


Clare

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