Clearing 2014
With colleagues from all over the MARC team working so hard
on the Clearing campaign, we’ve witnessed it gaining a lot of momentum over the
last couple of weeks.
Campaign visuals are looking fantastic in situ – they're absolutely everywhere and so very hard to miss! Bus backs, billboards, bus
stops, posters, big screens, lamp posts, banners… You name it, we’re there! Even
as I prepared to leave the country on holiday at the start of August, the
clearing message flashed up on the check-in screen at Luton airport; rest
assured, all bases have been covered!
As well as the more traditional marketing activity, Krystle’s organisation of a Clearing flash mob created a real buzz in Luton Mall this week. On Wednesday 40 dancers entertained the public with flash mobs dancing throughout the afternoon. The atmosphere was brilliant and Lutonians young and old had lots of fun, all in the name of Clearing!
Here's just a couple of the mentions we got on Twitter after the event:
RT @chelsgomes: the flash mob done by @uniofbeds was so good haha! so excited to be there in September :-) -> Good work yday! C U in Sept :)
— uniofbeds (@uniofbeds) August 14, 2014
Great fun at @TheMallLuton with @uniofbeds! pic.twitter.com/72NSq7ErEY
— Holly Patel (@holly_patel) August 13, 2014
Student Ambassadors outside the show van |
As the Admissions and Recruitment teams continue to work
hard over the weekend and beyond, I’m glad I’m able to play a small part in the
University of Bedfordshire Clearing operation this year. I have a great feeling
that all the positive momentum created so far will carry us through!
While most of our minds are focussed fully on Clearing 2014,
it’s hard to believe that the Marketing team has now completed the full suite of
2015 publications! Copies of the brand new postgraduate prospectus for 2015
entry arrived on our desks this week, and we’re delighted with the finished
item. If you haven’t already seen a copy, feel free to pop over to the
Marketing pod to take a look.
Clare
No comments:
Post a Comment