In Marketing it's always a learning curve, whether you are learning new skills or discovering what you enjoy doing. I am definitely learning that I enjoy being away from the desk, interacting with people, rather than on a PC. Nothing wrong with desk work, but it's just not me.
Last week I joined Paul Fryer and Sarah Hampton at the Inside Government 'The Future of HE Marketing" Conference 2014 in London. I enjoyed being able to give some support and be a friendly face in a sea of the unfamiliar. There were many people scribbling away and nodding throughout which is always a good sign your audience are engaged, and shows how insightful their presentation was.
Straight after, there was no time to break but I was onward bound to Newcastle to join Josie from Student
Recruitment. Always wanted to go there so volunteered to assist at the UCAS convention at the Newcastle Metro Radio Arena. En-route I had Disney's Frozen to keep me company (highly recommended by the way).
The event took place the next day, and once we finally found the entrance, set up our stand and doors opened, it was game on to speak to as many potential students as possible, providing them with the information they wanted about the course, application process and how they can find out more. It's like a one stop shop where potential students can visit stands from universities from across the country to collect information to help them start thinking about where to study. I love to talk so perfect opportunity and as a graduate of the University of Bedfordshire, I have a lot to promote! Usually it's a great excuse for students to pick up as many freebies. Then they soon realise that they've only reached halfway round the stands and already have a pile of prospectuses which they can barely balance.
One day was down another to go, but we had to travel to Middlesborough ready to do the same the next day. Didn't get a chance to see the Angel of the North unfortunately, but determined to one day!
The bloggers are doing their job quite well but the Digital ad Agenciesare not taking enough actions on promoting these events
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