By Sarah Hampton, Marketing Manager
It wouldn't be a typical week at work if we didn't have some form of urgent job to do. And this week was certainly no different, with the urgent task taking the form of a January start campaign. Here in the Marketing team we do love a good challenge and so we set about planning and preparing for this marketing push. Our freelancer Pippa was devising the activity itself, and so we have been busying ourselves with arranging and scheduling a photoshoot that will form the creative for the campaign. Easy you say? Think again.
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Marketing meets Freshers
Left to right: Michelle, Forrest, Pippa, Bayleigh, Max,
Anita, and Me! |
Since the ITV2 show, Freshers, had just finished showing on TV, we decided to link our campaign with the story of the freshers' that we had been avidly watching for the last three weeks on our screens, as they settle into student life at Bedfordshire. A few phone calls and emails later and we had a photographer booked, and all four freshers confirmed. Now all we had to do was source the locations, devise a shot list and brief the digital team on filming requirements.
Each of the freshers did an excellent job and gave up a lot of their time to take part in our photoshoot. It was a packed day, with back-to-back photography sessions, but boy were we impressed with the end result... I must confess that we absolutely loved meeting Forrest, and even managed to get a sneaky picture with the freshers before the end of the day - all for the purposes of blog writing and informing our audience, of course (see above).
You'll see our January campaign taking shape over the next few weeks, so as it goes live we'll share the creatives with you - and do let us know what you think!
In other news, we attended the Thames and Chiltern CIPR PRide awards on Friday (1 Nov) at Sopwell House in St Albans as we were up for
Best External Publication for our 2013 Postgraduate Prospectus. We were joined by the
Digital Marketing team who were short-listed for
Best use of Digital, and
Best use of Social Media.
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Celebrating our award success on centre stage
Left to right: Lauren, me, Andy, Elisabeth and Paul |
Our Digital Marketing team won awards in both of their categories: with a Silver for our Corporate film in the Best use of Digital category, and won an impressive Gold accolade for Best use of Social Media in our Clearing campaign - a massive congratulations! And we were amazed and absolutely thrilled to also win not just one, but two Gold awards, even though we only entered one category! In addition to bagging a Gold award for our Postgraduate Prospectus, we were awarded an additional Gold award from the judges for
Best use of Research, Planning, Measurement and Evaluation, for the Postgraduate Prospectus (which made me very pleased to see that all of that number crunching and analysis hasn't gone un-noticed). However, Lauren and I were still in celebration mode after winning Gold earlier in the evening and actually missed this announcement. So, after a short nudge from Paul, our Digital Marketing Manager, and we swiftly made our way in a rather dazed state to receive the award. Indeed a fabulous evening! Read our award-winning entry
here.
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Supporting our Business academics
over at Bedford |
In and amongst all of the above, I managed to squeeze in some time to join our Business academics over at the Bedford campus. I was invited to sit on an assessment panel for our final year students who were tasked with presenting a business case for a charity event to raise money - it was great to hear about their project management, as well as their innovative ideas for the actual event itself, and generating awareness for their cause, but most importantly (for me anyway) their marketing and how they were ensuring ROI.
Finally, I'm pleased to share with you that we have now been joined by our new Marketing Assistant, Clare O'Brien, and so we've been busy setting up inductions and introducing Clare to the wider MARC team, kicking off with an obligatory welcome lunch at none other than Pizza Express. Clare's joined us at a great time, as we're just about to get going with the 2015 Undergraduate Prospectus. What better way to find out about the University, than by researching, writing and arranging photoshoots all around campus?
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